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MARKETING

MAJOR IN MARKETING:

The major in marketing is designed to provide the student with the educational background necessary to function successfully in selling, advertising, merchandising, product or brand management, and other marketing careers. The student will develop an understanding of the risks, rewards, and challenges inherent in the marketing profession while developing the ability to identify, analyze, and respond to these challenges. Courses cover the domestic and international aspects of the fundamental principles of marketing, advertising, consumer behavior, marketing research, and marketing management, as applied in directing the flow of goods and services from producer to consumer.

Requirements:

The following courses (both the marketing courses and those from other disciplines) comprise the marketing major. Please note that three of these courses (MAT 117 or its prerequisite MAT 114, ECO 110, and CSC 113 or ECO 115) also fulfill General Education Curriculum requirements. Freshman/Sophomore

• Marketing Courses MGT 100 Management and Organizational Behavior MGT 101 Principles of Marketing

• Other Disciplines ECO 110 Microeconomics ECO 111 Macroeconomics MAT 117 Calculus CSC 113 Introduction to Computer Science ACC 125 Principles of Accounting I ACC 126 Principles of Accounting II ECO 115 Statistics Upper Level

• Marketing Courses MGT 210 Quantitative Methods MGT 215 Business Law I MGT 309 Marketing Management MGT 400 Business Strategy (Seniors only)

• Other Disciplines ECO 325 Corporate Finance Marketing majors must select four electives from the following list: MGT 301 Environments of Business MGT 302 Management Information Systems MGT 304 Business Research MGT 306 International Marketing MGT 308 Consumer Marketing Behavior MGT 310 Advertising MGT 311 Diversity in the Work Force MGT 312 Sales Management MGT 314 Services Marketing MGT 316 Public Relations MGT 318 Asian Business Practices MGT 320 European Business Practices MGT 325 Small Business and Entrepreneurship MGT 326 Marketing on the Internet MGT 344 Sports Marketing MGT 399* Internship in Business

* The internship requires a minimum GPA of 2.8. The order suggested above is intended to be a guide in planning the major and is not intended to be viewed as an inflexible sequence. For example, many students have successfully completed the major by taking some of the Freshman/Sophomore courses in their Junior or even Senior year. Students may elect up to two other Business Studies courses.

MINOR IN MARKETING:

Required Courses:

MGT 100 Management and Organizational Behavior MGT 101 Principles of Marketing ACC 125 Principles of Accounting I BUSINESS STUDIES 33 Electives: Four electives chosen from the following: MGT 304 Business Research MGT 306 International Marketing MGT 308 Consumer Marketing Behavior MGT 309 Marketing Management MGT 310 Advertising MGT 312 Sales Management MGT 314 Services Marketing MGT 316 Public Relations MGT 318 Asian Business Practices MGT 320 European Business Practices MGT 325 Small Business and Entrepreneurship MGT 344 Sports Marketing

Did you Know?

20% of Assumption undergraduate students are first-generation college students.