Keyes, Carl Robert

Carl Robert Keyes, Assistant Professor of History

Assistant Professor of History
Undergraduate Research and Fellowship Coordinator

Curriculum Vitae (2011)

 
Phone: 508-767-7324
Email: ckeyes@assumption.edu
Office: Founders 114

Office Hours (Fall 2012):
Monday, 1:30-3:00;
Tuesday, 9:00-12:00;
Wednesday, 1:30-3:00;
and by appointment

Degrees
“B.A., University of Michigan, Actuarial Mathematics and History, 1996.
M.A., The American University, History, 1999.
M.A., Johns Hopkins University, History, 2001.
Ph.D., Johns Hopkins University, History, 2007.
Ph.D. Dissertation: Early American Advertising: Marketing and Consumer Culture in Eighteenth-Century Philadelphia”

Teaching and Research Interests

• History of Colonial and Revolutionary America
• British Atlantic Economy and Culture
• History of the Book and Print Culture
• History of Consumer Culture
• Women, Gender, and Sexuality in America
• Slavery in British North America

Courses Taught at Assumption College

• American Encounters: A History of Colonial America in the Atlantic World.
• From Colonies to Nation: Topics in the History of the American Revolution and Early Republic.
• The West and the World (Part 1): Topics in the History of the Atlantic World, 1400-1800.
• The West and the World (Part 2): Individuals, Communities, and Identity in the Modern World.
• This course fulfilled the requirements for the Writing Emphasis for History Majors. 
• Seminar on Slavery and Freedom in British North America and the United States
• Pro-Seminar on Slave Narratives: “Research Methods and the History of Slavery in America”; .
  This course fulfilled the requirements for the Writing Emphasis for History Majors.
• Popular Culture in Modern America: Topics in Mass Entertainment and Consumer Culture
  This course counted towards the Women’s Studies Minor. 

Courses Taught in the Women’s Studies Program

• Women’s Studies: Images of Women in America
  This interdisciplinary course counts towards the Women’s Studies Minor. It crosslisted in History, Comparative Literature, Psychology, and Sociology. 

Courses Taught in the Tagaste Project

• The “Insiders and Outsiders:  The Many Voices of History and Faith” learning community links History and Theology classes.
  Students simultaneously enroll in The West and the World (Part 1) and The Bible in the Fall semester and The West and the World (Part 2) and The Early Church in the Spring semester.  Prof. Keyes leads the History courses and Prof. Kathleen Fisher leads the Theology courses.  This learning community focuses on the ways that individuals interpret the world around them and, in the process, reach an understanding of their own place and identity.  We seek to gain fuller understandings of both history and the Christian faith by looking at them from multiple perspectives.
  The linkage of History and Theology asks students to grapple with questions of inclusion:  Who is included in the stories we tell about ourselves, our society, and our heritage?  Who has been excluded?  How does this affect the way we understand these stories and ideas?  Do those who have been excluded have their own stories or perspectives?  What happens when we look at the different kinds of stories at the same time?
• The “Perspective and Perception” learning community links History and Studio Art classes.
  Students simultaneously enroll in The West and the World (Part 1) and Drawing I in the Fall semester and The West and the World (Part 2) and Painting I in the Spring semester. Prof. Keyes leads the History courses and Prof. Carrie Nixon leads the Studio Art courses.Both Art and History require being able to perceive the world through multiple perspectives. Historians cannot use a single source to accurately describe the past. Instead, they attempt to achieve a balance by using primary documents produced by a variety of historical actors, documents that have been filtered through the personal experiences of their creators. Just as an artist presents an interpretation through his or her selected medium, historians examine the past in terms of the interpretations presented by the people they study.
• The linkage of History and Studio Art asks students to grapple with questions about perception: What is true? What is accurate? How can we recognize and remove distortions in our seeing and understanding? How can we see the “big picture” while respecting the details? The insights gained from this History and Studio Art linkage allow students to become more historically conscious and more visually literate.

Conference and Seminar Papers

• “‘A New Spring to the Business’: Mathew Carey and Innovations in Consumer Advertising in Eighteenth-Century America,” Ireland, American, and the Worlds of Mathew Carey, Trinity College Dublin, National Library of Ireland, and McNeil Center for Early American Studies, Dublin, Ireland, November 2011.“Cultivating the Citizen Consumer:  Marketing Books and Prints in the Revolutionary Era and the New Nation,” Before Madison Avenue:  Advertising in Early America, Center for Historic American Visual Culture and Program in the History of the Book in American Culture, American Antiquarian Society, Worcester, Massachusetts, November 2011.
• “Marketing the New Nation: Patriotic Imperatives in Advertisements for Early American Prints” Historical Prints – Fact and Fiction, Center for Historic American Visual Culture, American Antiquarian Society, Worcester, Massachusetts, November 2010.
• “Marketing, Not Muses: The Business of Advertising in American Literary Magazines in the Late Eighteenth Century,”Book Culture from Below, Eighteenth Annual Conference of the Society for the History of Authorship, Reading, and Publishing, Helsinki, Finland, August 2010.
• “Managing Supply and Inciting Demand: Advertising Innovations and the Book Trade in Eighteenth-Century America,” 124th Annual Meeting of the American Historical Association, San Diego, January 2010.
• “The Elaboration and Refinement of Advertising in Eighteenth-Century Philadelphia: Print Culture, Material Culture, Consumer Culture,” Graduate/Faculty Colloquium, Department of History, Dalhousie University, Halifax, November 2007.
• “The Influence of Printers, Booksellers, and Publishers on Early American Advertising” Seminar, McNeil Center for Early American Studies, Philadelphia, November 2005.
• “Advertising in Early America: Standing at the Crossroads of Print Culture and Material Culture,” Seminar,Winterthur Museum, Garden, and Library, Winterthur, Delaware, May 2005.
• “Imprinting Gender: Advertisements, Marketing, and Men and Women of Commerce in Eighteenth-Century Philadelphia,” Tenth Annual Conference of the Omohundro Institute of Early American History and Culture, Northampton, Massachusetts, June 2004.
• “The Proliferation of Printed Advertisements in Eighteenth-Century Philadelphia,” Annual James A. Barnes Club Conference, Temple University, Philadelphia, February 2004.
• “An Examination of Advertising Practices in Early America,” Twenty-Eighth Annual Great Lakes History Conference, Grand Valley State University, Grand Rapids, Michigan, November 2003.
• “Advertising and the Politics of Commerce and Status during an Age of Revolution,” Seventy-Second Annual Meeting of the Pennsylvania Historical Association, Harrisburg, October 2003.
• “The Development of Advertising in Eighteenth-Century America,” Roots and Routes in Early America Conference, McNeil Center for Early American Studies, Philadelphia, October 2003.
• “Imprinting Gender: An Examination of Advertising in Eighteenth-Century Philadelphia,” Annual Graduate Student Workshop, Program for Studies of Women, Gender, and Sexuality, Johns Hopkins University, Baltimore, March 2003.
• “Marketing an Education in Sophistication: Advertisements for Schoolmasters, French Tutors, and Dancing Masters in Colonial Philadelphia,” Works in Progress Brown Bag Series, McNeil Center for Early American Studies, Philadelphia, October 2002.
• “Advertising and Marketing in Eighteenth-Century Philadelphia: The Role of Merchants, Shopkeepers, Artisans, and Printers in the Consumption of Newspaper Notices,” Colloquium, Program in Early American Economy and Society, Library Company of Philadelphia, August 2002.
• “Gender, Race, and Religion in the Captivity Narratives of New England, 1675-1725,” Interdisciplinary Graduate Student Workshop, Program for Studies of Women, Gender, and Sexuality, Johns Hopkins University, Baltimore, April 2002.
• “Selling Gentility and Pretending Virtue: Education and Newspaper Advertisements in Philadelphia, 1765-1775,” The American Seminar, Department of History, Johns Hopkins University, Baltimore, April 2000.
• “‘Cooperation Means Success’: The Ladies’ Auxiliary and the National Rural Letter Carriers’ Association, 1924-1926,” Annual Graduate Student Workshop, Program for Studies of Women, Gender, and Sexuality, Johns Hopkins University, Baltimore, April 2000.

Invited Presentations

• “Promoting Patriotic Consumption after the Revolution:  Advertising Campaigns for Books and Prints in American Newspapers and Magazines,” Regional Academic Seminarsponsored by the American Antiquarian Society in association with the Departments of History at Brown University, Clark University, and the University of Connecticut, Worcester, Massachusetts, Spring 2013.“Creating Citizen Consumers in the Revolutionary Era:  Periodicals, Patriotic Prints and Publications, and the Rise of National Advertising Campaigns,” Lawrence D. Stokes Seminar, Department of History, Dalhousie University, Halifax, Nova Scotia, January 2013.Roundtable Participant, “Best Practices for Promoting and Facilitating Undergraduate Research,” Eightieth Annual Meeting of the Pennsylvania Historical Association, Johnstown, Pennsylvania, October 2011.
• Lecturer for the Honors Institute, Hillsborough Community College, Tampa, Florida, November 2009.
• Honors Seminar: “The Challenges in Telling the Story of the ‘Pre-History’ of American Advertising.”
• Public Presentation: “American Advertising in an Age of Revolutions: Consumer Culture and Marketing in Eighteenth-Century Philadelphia.”
• Featured Lecturer for Phi Alpha Theta Induction, “Finding the Origins of Advertising in America: How Archives, Evidence, and Power Shape the History of Marketing,” Assumption College, April 2009.

Selected Fellowships, Grants, and Honors

• Lois F. McNeil Dissertation Fellowship, Winterthur Museum, Garden, and Library, 2004-2005.
• Jacob M. Price Visiting Research Fellowship, William L. Clements Library, University of Michigan, 2003.
• Friends of the McNeil Center Dissertation Fellowship, McNeil Center for Early American Studies, 2002-2003.
• Research Fellowship, Program in Early American Economy and Society, Library Company of Philadelphia, 2002.
• Summer Research Grant, Program for the Study of Women, Gender, and Sexuality, Johns Hopkins University, 2002.
• Research Fellowship, David Library of the American Revolution, 2001 & 2002.
• Phi Beta Kappa Society, University of Michigan, 1995.

Faculty Development

• Participant, “Love and Law:  Virgil to Shakespeare,” First Annual Emmanuel d’Alzon Colloquium, Office of Mission, Assumption College, Worcester, Massachusetts, January 2012.
  Participant, “Encountering Revolution:  Print Culture, Politics, and the British American Loyalists,” Summer Seminar, Program in the History of the Book in American Culture, American Antiquarian Society, Worcester, Massachusetts, June 2011.
  
• Participant, “Citizenship in the American Global Polity,” Interdisciplinary Seminar for College and University Faculty, Aspen Institute, Queenstown, MD, July 2010.
• Faculty Development Grant, Assumption College, 2010.
  This grant funded the collaboration of a faculty mentor and an undergraduate research assistant from Assumption College. Together, they logged hundreds of hours of archival work while using the resources and collections at the American Antiquarian Society. The project aimed to analyze the role gender played in defining commercial activities and consumer culture in eighteenth-century America through an examination of advertising media, especially newspaper advertisements and magazine wrappers.

College Service

• Committees
• Tagaste Project, 2010-present.
• Undergraduate Research Symposium, 2009-present.
• Teagle Grant for “Assessing Students’ Moral and Spiritual Growth in Liberal Arts Colleges” (in collaboration with The College of the Holy Cross, Worcester, Massachusetts, and St. Anselm College, Manchester, New Hampshire), 2009-present.
• Commencement, 2009-present.
• Merit Awards, 2009-present.
• Institutional Advancement, 2009-present.
• First-Year Common Book, 2008-2009.
• Advisor, SEND (Service, Exploration, Network, Discovery) Spring Break Work Trip to Baltimore, Maryland, 2010.
  Coordinated and worked alongside students volunteering at Health Care for the Homeless, Our Daily Bread Hot Meal Program, and Sandtown Habitat for Humanity.
• Faculty Mentor, “Reality Television as Public History” Interest Circle, Living Learning Center, Assumption College, 2009-present.
• Presenter and Discussion Facilitator, “Multiculturalism,” Student Leadership Institute, March 2010.

Professional Service

• Guest Editor, American Periodicals (Fall 2014).
  Program Committee Member, “Before Madison Avenue:  Advertising in Early America,” Center for Historical American Visual Culture and Program in the History of the Book in American Culture, American Antiquarian Society, Worcester, Massachusetts, 2010-2011.
  Judge for Graduate Student Papers, Phi Alpha Theta Regional Conference, Virginia Wesleyan College, Norfolk, Virginia, March 2011.
  
• Committee Member, American Studies Undergraduate Seminar, American Antiquarian Society, Worcester, Massachusetts, 2008-present.
• Subject Expert Peer Reviewer, Early American History, Historical Journal of Massachusetts, 2010-present.
• Participant, “Research Roundtable: How Can EBSCO Meet the Needs of Scholars,” American Antiquarian Society, Worcester, Massachusetts, July 2009.

Professional Affiliations

• American Historical Association.
• Organization of American Historians.
• Omohundro Institute of Early American History and Culture.
• Friends of the McNeil Center for Early American Studies.
• Society for Historians of the Early American Republic.
• Society for the History of Authorship, Reading, and Publishing.
• Historical Society of Pennsylvania.
• Pennsylvania Historical Association.
• American Society for Eighteenth Century Studies.

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