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March 7, 2014

Alexandra White: Worcester Business Journal (WBJ)
Interning with  the Worcester Business Journal (WBJ).

Interning with the Worcester Business Journal (WBJ).


Name: Alexandra White

Hometown: Milford, CT

Major: Marketing

Minor: Management

Internship Sponsor: Worcester Business Journal (WBJ)


As the Event Planning and Marketing intern, my responsibilities include:

  • Assisting my supervisor with creating and updating online promotions, design, and company/event information, through Eventbrite, Saxotech and social media
  • Planning and executing events for the Central Massachusetts business community
  • Creating event registration lists through Microsoft Excel, communicating with businesses via email, documenting attendees, honorees and their personal information
  • Updating WBJ’s sales representatives’ information and clients through Magazine Manager
  • Generating invoices and receipts through company files
  • Writing press releases



Blog Entry:

The Worcester Business Journal is the region’s definitive source for business news. We honor business professionals at our professional celebration events and present networking opportunities. As an event planning and marketing intern, I am responsible for projects beginning with updating client information to being involved in the planning and final execution of an event. Being involved in event planning allows me to have the chance to interact with all of the departments of the organization. This internship offers me the experience to be a part of a successful event from start to finish and to market this event online.


For example, I was involved in the Best Of Business Awards (BOB) that WBJ hosts every year. I communicate through email with the attendees and honorees of the event, organize registration lists, develop the agenda for the evening and evaluate how the event was planned. The most rewarding aspect of being a part of all the tasks was to be present at the event, and with my own eyes, see what the company had achieved. It was an incredible feeling to meet and observe the business professionals I communicated with prior to the event. All of the smaller tasks I completed paid off when looking at the success of the event.


I have gained networking experience with the business professionals from the Central Massachusetts community. These professionals are extremely easy to communicate with and when people see that I am an intern, it opens up the floor for much more conversation. All of my responsibilities have given me a step ahead in searching for my business career path.


March 3, 2014

Erika J. Jyringi López: YMCA of Central Massachusetts
Interning with the  YMCA of Central Massachusetts

Interning with the YMCA of Central Massachusetts


Name: Erika J. Jyringi López

Hometown: Quincy, MA

Major: International Business

Minor: Spanish

Internship: YMCA of Central Massachusetts


As the Marketing/ IT intern, my responsibilities include:

  • Assisting the IT innovator with web design, email marketing, maintenance of the organization’s website, electronic publications, and social media.
  • Implementing a social web strategy and ensuring the messages are consistent with YMCA marketing efforts
  • Analyzing and researching website options to enhance the association’s vision, voice, and credibility.


Blog Entry:

The YMCA, the nation’s leading nonprofit organization based in Christian ideals, is committed to three focus areas: youth development, healthy living and social responsibility. These focus areas are the backbone of the mission. The essence of the organization is: reaching out to the community to encourage the development of leadership qualities in youth, supporting healthy lifestyles and providing a refuge for needy community members.


I began interning with a preconceived notion that doing work independently would mean stepping on my supervisor’s toes. I think this can be a tough situation for college interns. There is a fine line between knowing my boundaries, and being an independent worker in order to be of value to the organization. I found myself thinking I am expecting to know everything, know how to do everything well, and be a success at my first project. I was afraid to ask for help, afraid to show I needed help, and often in these situations, I fumbled. My supervisor told me that I was over-thinking. He had also told me that being an independent worker and taking initiative in daily tasks is a quality that businesses look for in their employees.


I spent the rest of my afternoon thinking about what my supervisor had said to me. I reminisced on past projects I had worked on in my academic life and extra- curricular life and realized that what he said was so true! I had an “aha!” moment. I realized that now I had found my motivation in academics, in student organizations, and most importantly, my internship. I needed to take the initiative to complete daily tasks. I needed to independently, reach out to other employees for information in order to create my own marketing campaigns and engage in social media networks. As I have overcome this challenge, my relationship with my supervisor has grown. I have taken a lot more initiative in daily organizational tasks. All in all, I have gained insight into my work ethic and professional responsibility.

February 28, 2014

Michael Sullender: Brooks Pond Apartments
Interning with Brooks Pond Apartments

Interning with Brooks Pond Apartments


Name: Michael Sullender

Hometown: Lunenburg, MA

Major: Organizational Communication

Minor: Marketing

Internship Sponsor: Brooks Pond Apartments



Primary Responsibilities:
As a property management intern, my primary responsibilities include:

  • Preparing residential leases and renewals
  • Coordinating vendor work orders with tenants
  • Evaluating credit history analyses of applicants
  • Conducting walk through, entry and exit inspections with tenants
  • Maintaining current lease files and tenant history

Blog Entry:

As a property management intern, I am experiencing and learning first-hand how residential apartments are run on a day-to-day basis. Brooks Pond is a comfortable and friendly environment that has provided me the opportunity to use many of the communication concepts and skills we discuss in my Organization Communication classes.


In successful property management, there is a great deal of interpersonal communication between tenants and management. I am dealing with tenants and prospective applicants constantly and the skills I have learned in the classroom have enabled me to be fully capable of conquering any questions or issues a tenant might be dealing with. For example, I recently advocated for a tenant who had a misunderstanding with management over a parking space. I was able to resolve this issue by communicating between the tenant and my supervisor to work out an agreement that was satisfactory for everyone involved.


My internship has taught me a great deal about the working environment and I am glad that I am able to add value to the organization. The experience I am gaining from my internship is making me a confident professional

Janine Perro: Central Massachusetts Convention and Visitors Bureau (CMCVB)
Interning with the Central Massachusetts Convention and Visitors Bureau (CMCVB).

Interning with the Central Massachusetts Convention and Visitors Bureau (CMCVB).


Name: Janine Perro

Hometown: Mendon, MA

Major: Marketing

Minor: Communications

Internship Sponsor: Central Massachusetts Convention and Visitors Bureau (CMCVB)


As a marketing intern and project coordinator, my primary responsibilities are to:

  • Plan and organize multiple traveler events
  • Promote upcoming events on social media
  • Update the website with current events and information from the New England area
  • Communicate with CMCVB members and with managers of partner companies
  • Assist with upcoming convention meetings and assemblies

Blog Entry:

The Central Massachusetts Convention and Visitor’s Bureau (CMCVB) is responsible for promoting the Central Massachusetts region as a convention and meeting-site region and as a tourist destination. It is the primary resource for industry news and information. The CMCVB is dedicated to creating public awareness about New England and to becoming the heart, soul, and energy of visitors’ destinations.


Interning at the CMCVB has given me knowledge in marketing, advertising, and promotion. This real world experience has also given me valuable insight into how a small business operates. Through updating information and advertising the bureau, I have brought my marketing skills to the real world, which has given me a feeling of accomplishment. I have attended convention meetings at the Marriot Hotel with various members of CMCVB, which has given me an understanding of how professionals interact and network.


This semester my focus has been on preparing the AAA convention at Gillette Stadium. I have contacted members who will be attending the show, and have coordinated booth times for every company. Communicating with professionals who are executives and CEOs has further equipped me in communication and professionalism. These communication and planning skills will give me a career advantage in seeking employment in business marketing.

Matthew Flynn: The Worcester Sharks (AHL)
Interning with the Worcester Sharks.

Interning with the Worcester Sharks.


Name: Matthew Flynn

Hometown: Falmouth, MA

Major: Accounting

Minor: Sports Management

Internship Sponsor: The Worcester Sharks (AHL)


As a Community Development and Operations Intern, my primary responsibilities are to:

  •  Propose and develop community events
  • Assist the Operations Department with scouts and players
  • Update donation offerings on Excel
  • Work at Worcester Sharks games

Blog Entry:

The Worcester Sharks are a hockey organization that is affiliated with the American Hockey League; they are located in the DCU Center in downtown Worcester. Every employee, from hockey player to office worker, works as a team member to create a fun and enjoyable environment at every game. Our goal is to create a positive impact on our patrons – the Worcester community.


I’m responsible for events, such as “Reading is Cool” and Sharks Street Bridge” that get youth involved with education and sports. I also work with the local community on donations and coordinating events to spread the Worcester Sharks’ name.


I enjoy being involved with the process of the Worcester Sharks giving back to the community. As I go around the community with players and the Sharks’ mascot to give away donations to upcoming games, I’ve learned that it’s a group effort. The Sharks’ entire staff is dedicated to creating excellence.


February 19, 2014

Patrick Giroux: Office of Student Affairs, Assumption College
Interning with the Office of Student Affairs at Assumption College.

Interning with the Office of Student Affairs at Assumption College.


Name: Patrick Giroux

Home Town: Wilmington, MA

Major: Organizational Communication

Minor: Writing

Internship Sponsor: Office of Student Affairs, Assumption College


As the Brand Communication and Marketing Intern, my primary responsibilities include:

  • Serve on an ad-hoc committee with students, faculty, and staff to promote an understanding and awareness about the Assumption history and identity
  • Work with a graphic design intern to create promotional materials and creative ways to advertise the history and identity of the College
  • Research ways to engage students in understanding the five guiding principles of the College
  • Meet weekly with the Dean of Students and the Vice President for Student Affairs to monitor progress and discuss creative strategies


Blog Entry:

Assumption College’s Office of Student Affairs provides students with the opportunity to participate in a high quality co-curricular life that supports Assumption’s academic mission. This office oversees many departments on campus, including: The Office of Student Activities, Athletics, Residential Life, Community Volunteer Services, as well as Student Conduct.


I have the unique opportunity to create a new approach to promote the five principles of student engagement to current and prospective students. These five principles are: Community, Contemplation, Longing for God, Mission to Serve, and Vocation.


Through this internship, I am utilizing my marketing, organization, and leadership skills. I am one of the few students that get to serve on this committee and take part of this unique internship. I was given a strategic assignment, and it is up to me to be proactive and create strategies and solutions to generate student awareness and engagement for the brand.


The graphic design intern and I collaborate ideas and share an office space to make our ideas a reality. I am responsible to reaching out to various academic and student affair offices to gauge a sense of how they utilize the student engagement principles on a daily basis. This valuable experience is helping me become more independent, and perfect my organizational and communication skills.

Brendan Smith-Wilks: GTECH
Interning with Gtech.

Interning with Gtech.


Name: Brendan Smith-Wilks

Hometown: North Kingstown, RI

Major: Accounting

Minor: Finance and Forensic Accounting

Internship Sponsor: GTECH


 As a finance intern, my primary responsibilities include:

  • Assist with financial forecast presentations to senior management
  • Review Licensed Content contracts for revenue recognition and prepare a cash forecast summary
  • Update the projected monthly revenue earned from each customer and project future expenses
  • Input the monthly revenue earned from each customer into the company’s computer system

Blog Entry:

GTECH is a large company in the gaming and lottery industry that produces scratch tickets for many countries around the world. These lottery games are designed with appealing and interesting features to entice players and helps support schools and education through the funds raised. GTECH is beginning to develop and create online scratch tickets which are designed to interact with players and sets themselves apart from their competitors.


I have found that my knowledge of Excel, which I have developed from taking computer science and other classes, has helped me to succeed in this field. This internship is helping me to develop my writing communication skills which I use in preparing financial presentations to senior management. I enjoy working in a team and seeing how my work helps other employees to make important decisions.


This internship is giving me valuable experience and has increased my interest in working in this type of company. GTECH’s mission statement emphases “Customers First” and all of the employees strive to achieve this mission.

February 10, 2014

Andrea Bates: Salespod, Inc.
Interning with Salespod, Inc.

Interning with Salespod, Inc.


Name: Andrea Bates

Hometown: Holden, MA

Major: Organizational Communication

Minor: Marketing and Management

Internship Sponsor: Salespod, Inc.


As a marketing analyst intern, my responsibilities include:

  •  Leading and managing four other interns
  • Researching and developing marketing plans and case studies to advertise Salespod
  • Creating social media posts
  • Organizing and scheduling meetings


Blog Entry:

Salespod, Inc. is a small start-up business which successfully helps other businesses manage their field representatives. Its product is a sales tool used to effectively manage field activities and track field representatives. The company’s web application is for managers to use to keep track of employees, and its mobile application is for the employees to use while they are meeting with customers.


As a marketing analyst and team leader, I have had the opportunity to apply some of the concepts I have learned in the classroom to the Salespod’s marketing plan. For example, I suggested how they could develop digital marketing platforms to drive inbound traffic to their website. As an Organizational Communication major, I use my written and verbal communication skills to effectively lead the group of interns, as well as consistently keep my supervisor updated.


My internship experience has taught me to be flexible and willing to do whatever is asked of me. I have been asked to do a variety of tasks from organizing meetings to producing a marketing plan. I am also gaining knowledge about how a small start-up business grows its business. Hopefully, I will see how some of the work that I have contributed will help the company to grow. I am confident that through my internship I will gain a plethora of knowledge about real-world business and also find out what I will truly want to do when I graduate.

February 7, 2014

Meaghan Cantwell: Human Resources Department, UMass Medical School
Interning with the Human Resources Department at UMass Medical School

Interning with the Human Resources Department at UMass Medical School


Name: Meaghan Cantwell

Hometown: Fall River, MA

Major: Organizational Communication

Minor: Psychology

Internship Sponsor: Human Resources Department, UMass Medical School


Primary Responsibilities:

  •  Gain an understanding of the interfaces between the Employee Assistance Program (EAP) and the organization’s administration and employees
  • Create marketing and promotional strategies to remind employees of the EAP services
  • Collect up-to-date information for clinical databases
  • Expand the mental health provider referral bases
  • Assist in the development of policy and process for the destruction of client records


Blog Entry:

The Employee Assistance Program (EAP) at UMASS Medical School is a free and confidential program providing consultation, assessment, intervention, information and referral for employees and their household members. EAP professionals use specialized knowledge and expertise about human behavior and mental health to maintain and improve the productivity and functions of all employees. In addition, EAP also provides consultation and training to management and Human Resource staff to minimize the impact of stress on the workplace.


As in intern in EAP, I use my verbal and written communication skills, which I have acquired as an Organizational Communication major, to effectively perform my many tasks.I have gained an understanding of EAP responsibilities and have seen how significant the program is to achieving a motivated, productive workplace. Some of the areas that the EAP offers assistance includes: emotional and mental health, alcohol and substance abuse, anxiety, depression, domestic abuse, grief, and work related issues. From my experience, I see how emotionally involved clients are with the EAP programs because of the support they are given by the EAP professionals, which helps them to achieve their personal and professional goals and obtain a more positive outlook and lifestyle.


I have had the opportunity to meet with professionals in other Human Resource departments to understand their responsibilities and tasks, such as training, compensation, benefits, and recruiting. The EAP team is providing me with a valuable experience which has opened my mind to a potential career in the this field.

December 9, 2013

Lidiann Lopez: Alzheimer’s Association
Interning with the Alzheimer's Association.

Interning with the Alzheimer’s Association.


Name: Lidiann Lopez

Hometown: Ipswich, MA

Major: Organizational Communication

Minor: Latin American Studies

Internship Sponsor: Alzheimer’s Association


Primary Responsibilities:

  • Establishing relationships with Spanish-speaking families affected by Alzheimer’s disease to provide information about supportive services
  • Planning a fundraising and awareness event at Assumption College
  • Creating and updating a database of Latino-based organizations
  • Reaching out to Hispanic churches in Worcester



The Alzheimer’s Association is a non-profit organization devoted to the advancement of research, supportive services, and awareness of Alzheimer’s. The organization focuses on providing the best care for those facing the challenges of the disease; the organization envisions a world free of Alzheimer’s.


As the Latino Outreach Intern, I have had the opportunity to use my Spanish-speaking skills to help the Alzheimer’s Association break through communication barriers to the Hispanic community affected by the disease. An experience that has left a deep impression on me was the moment when I received negative feedback from a client who expressed the painful frustration that surrounds this disease. The affliction Alzheimer’s imposes on families was revealed to me in this eye-opening experience.


During my internship experience I have utilized the interpersonal communication skills I acquired throughout my studies to better communicate with my supervisor, interns, and especially, the Hispanic community of Worcester. The benefits of a major in Organizational Communication became clear during this experience because I had the ability to effectively understand and exchange information as I established new relationships.

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