February 27, 2013
Interning at the Community Harvest Project (CHP)
Name: Jamie Ballerini
Hometown, State: Somerville, MA
Internship Sponsor: Community Harvest Project (CHP)
I am the promotional video intern at the Community Harvest Project (CHP) located in Grafton, MA. My duties include: researching other hunger relief organization’s promotional videos, producing a storyboard for CHP’s promotional video, and working with a CHP volunteer to create the video.
Community Harvest Project is a non-profit organization which caters to hunger relief organizations in the Boston area. I have experienced what it is like to work in an all volunteer, non-profit organization. In my Environments of Business class we spend a great deal of time discussing business ethics. CHP proves their admirable ethics by their mission of providing the best vegetation to their consumers.
Last week I viewed the informational video CHP uses for orientation to train their volunteers before they start out in the field or in the greenhouse. This video made me realize the sole purpose of the organization and made me realize that I am committed to working with a hunger relief organization.
As a management major, I have seen the importance of some of the concepts we learn: critical thinking, problem solving, and decision-making. For example, in my research I have had to decide what is the best way to fully exemplify the organization in my video development and production. I have also run into the problem of not being able to include everything I view fit into the 2-3 minute video time constraint. I have to decide which video clips to include in the video.
My internship has been a great experience. It has taught me real life skills which will be beneficial for my career.
Interning with the Worcester Sharks
Name: Paul Gianatassio
Hometown: Everett, MA
Major: International Business
Location: Worcester Sharks, American Hockey League (AHL)
- Assist with the development of promotional packages targeting businesses and non-profit organizations.
- Manage the promotional list of businesses and non-profit organizations and work with account executives to track progress.
- Create lead databases for account executives to contact leads during the season.
- Maintain lead databases for special promotional evenings.
As a marketing and sales intern with the Worcester Sharks, I have gained experience in sports management. The Worcester Sharks is a small office which allows me to work in all aspects of the organization. During my office hours I work on marketing projects and preparations for home games.
My classes in my international business major have prepared me for this position. In my International Marketing course we analyzed the Real Madrid Soccer Club. Concepts that I learned from the Real Madrid case study include: consumer market segmentation, brand recognition, and the importance of associated sponsors. My knowledge of these concepts have helped me to aid value through my internship work to the Sharks organization.
My internship with the Worcester Sharks is a great experience and also gives me the opportunity to network with professionals in the sports industry.
February 18, 2013
Interning at GoLocalWorcester.com
Name: Maciej Korycki
Hometown, State: Shrewsbury, MA
Internship Sponsor: GoLocalWorcester.com
As a digital marketing intern at GoLocalWorcester.com, my primary responsibilities include: working on a variety of social media and online advertising projects, conducting market research, generating advertiser leads and assisting in the creation of media sales presentations and client meetings.
In less than one year, GoLocalWorcester.com has become the second largest news and information site in central Massachusetts. This fast growing digital media website provides news and high quality content on a variety of topics, ranging from Sports &Politics to Real Estate & Business. It is a part of GoLocal24- a digital media business which also operates another very successful web entity- GoLocalProv.com, based in Rhode Island.
Interning at this company has provided me with invaluable professional experience; I have the opportunity to work with the company’s media sales director, social media coordinator and online marketing manager, and learn a lot about their work and responsibilities.
This internship has also given me the opportunity to apply knowledge from my Marketing on the Internet and Business to Business Marketing courses. Classroom learning about online advertising concepts, e-marketing, social media marketing and business-to-business sales has allowed me to quickly understand my work and be productive.
Overall, my internship is proving to be a great experience- I am working with a group of skilled & knowledgeable professionals, and greatly expanding my knowledge of online marketing- a field I plan to pursue upon graduation.
Interning at Insurance Marketing Agencies, Inc
Name: Katie McIsaac
Hometown, State: Sandwich, Massachusetts
Internship Sponsor: Insurance Marketing Agencies, Inc
- Create a departmental budget for future year projections and a departmental income statement
- Perform bank and general ledger account reconciliations
- Update employee personnel files and amend spreadsheets to match the new fiscal year
Insurance Marketing Agencies (IMA), Inc is an independent brokerage firm that provides complete insurance and risk management solutions for their customers. With two locations in Worcester and Waltham, IMA is committed to providing innovation, strategic partnerships and warm friendly service.
As an intern in the company’s Finance Department, I am applying my accounting knowledge and skills to a real company in real time. An example of this is comparing numbers on income statements to the company’s trial balance and understanding where the amounts stem from.
In more specific terms, I am inputting journal entries into the online database, and recognizing the importance of the accuracy of each entry as it applies to all financial records. I have also been introduced to various concepts, such as income determination, which was covered in my Intermediate Accounting class.
I am certain that working as an intern at IMA will give me the skills and experience necessary for a successful career in the accounting.
Interning at Cumulus Media
Name: Matthew Heard
Hometown/State: Manchester, Connecticut
Major: Marketing and Music
Internship Sponsor: Cumulus Media
I work in the Promotions Department for Cumulus Media’s three radio stations: 104.5 WXLO, 100 WWFX, and 98.9 WORC. Working as the promotions intern, my duties include: creating advertising proposals, preparing playlists for live events and updating the website/social media platforms.
With my double majors in marketing and music, I would like to enter the music business after graduation. My internship experience has shown me the business processes behind delivering music to people on a mass scale. The Promotions Department is the vital link between the distributor (the station) and the end user (the listener). By organizing contests, preparing events and giving away prizes, I help listeners to develop a connection with the station, which results in their continued listenership.
To maintain this station- listener relationship, I use the skills I have learned in my marketing classes to act as a liaison between the promoters, concert production companies and the listeners. By updating the station’s social media and website, I assist in developing loyal listeners.
Promoters/concert production companies often provide contest prizes in order to accomplish their most important objective: to promote their artists. We create proposals that negotiate the exchange of concert tickets for advertising airtime, a result that is beneficial for both organizations. I am also looking forward to other duties which will include working at artist meet-and-greets and event planning for station appearances.
February 6, 2013
Interning at RDW Group, Inc.
Name: Faye Catalan
Hometown/State: Coventry, RI
Majors: International Business and Spanish
Internship Site: RDW Group, Inc.
While interning with the RDW Group, I am applying my business and communication skills with my work with clients, including the Higgins Armory Museum, Reliant Medical Group, and the Worcester Art Museum. My primary responsibilities include: conducting market research, drafting and revising press releases and reports, attending internal and client meetings, and providing feedback for creative projects.
RDW Group, Inc., an integrated communications agency located in Worcester, Boston, and Providence, specializes in advertising, marketing, and public relations. “Think. Work. Win.” – the agency’s slogan, embodies the distinctive attitude of the RDW Group and their ability to satisfy and exceed the expectations of their clients.
As an account services intern, I am exposed to the creative process of developing goals and strategies for clients. My work allows me to experience all facets of PR that are required to successfully represent a client.
RDW Group has entrusted me with project responsibility. More specifically, I have gotten to know the agency’s clients on a deeper level by attending meetings to discuss marketing strategies and public relations, as well as to prepare clients to give accurate and informative interviews.
I am hoping that through this experience I will deepen my knowledge and fluency in account management and public relations, as well as learn to apply my creativity and communication skills.
February 4, 2013
Interning at Stratus Technologies
Name: Matt Falcone
Home Town: Litchfield, NH
Internship Sponsor: Stratus Technologies
- Design, maintain, and assume responsibility for all assets on the public site
- Conduct email campaigns from start to finish
- Work collaboratively with our PR agency to post blogs
- Research, redesign, and execute all search engine optimization (SEO) efforts
- Design graphics used in emails and on the web
- Conduct market and competitive research
Stratus Technologies is a fault-tolerant hardware and high-availability software company located in Maynard, MA. Since starting my internship last May, I have become fully immersed in the organization. I work cross-functionally inside and outside of the company to manage the website, SEO, and email campaigns on a daily basis.
I’ve been given responsibilities and the opportunity to prove myself in a corporate environment while learning a vast amount of technical and business essential skills. I was given the responsibility to develop a marketing campaign for our longest existing public safety account. Over the two months that it took me to complete the campaign, from the initial idea to the evaluation, I have applied the techniques that I learned in my classes, specifically my Business-to-Business Marketing and computer science classes.
I am particularly interested in the web design and advertising aspects of my internship, and I can safely say that I found my career field through this internship.
December 11, 2012
Interning in the Assumption College Admissions Office
Name: Kristen Armata
Hometown/State: Northborough, MA
Major: Organizational Communication
Internship Site: Admissions Office, Assumption College
My primary responsibilities at my internship are to:
- Conduct interviews with prospective students
- Create marketing messages to select high school students who are interested in Assumption
- Conduct market research on Assumption’s competitors
My internship at the Admissions House has been one of the best internships I have experienced because every day I am challenged with new projects, and these new projects are helping me to develop the skill of “wearing several hats at once” or the skill of multi-tasking.
I have interviewed many potential incoming freshmen. The students I have interviewed are all great candidates to become future Greyhounds! Being in the role of the interviewer has helped me gain insight and experience in the interpersonal communication skills which I studied in my Communication Theory course.
I am also involved in a personalized marketing effort and create cards to send out to students who have not yet applied to Assumption. In my message I make it a point that these students realize the importance of keeping Assumption as an opportunity for them.
It has been a pleasure interning in the Admissions House and it has opened my eyes to a potential career in college admissions.
December 3, 2012
- Interning at RDW Group, Inc.
Name: Erin Vana
Hometown, State: Ipswich, MA
Internship Sponsor: RDW Group, Inc.
- Draft and revise news/event releases for clients
- Research events pertaining to Higgins Armory Museum, Worcester Art Museum, Fruitland’s Museum, and Reliant Medical Group
- Attend internal and external client meetings
- Prepare event blurbs to be published in local newspapers
- Develop media lists for releases and events
- Compose copy for billboards and radio spots
RDW Group, Inc. is a public relations and advertising agency located in Worcester, Providence, and Boston. As an intern here, I am fully submerged in the operations of the organization – interacting with clients and applying my written skills on a daily basis.
As an Account Executive Intern, I am practicing the skills and principles I have learned in my marketing major, as well as extending what I have learned in a classroom. An example of this is writing and communicating in a creative, concise way that targets specific audiences.
More specifically, I am working with a variety of clients, and as a result, I am experiencing all the factors that play a role in representing a client, from drafting and editing releases on a weekly basis to producing practice copy for advertising spots. With Reliant Medical Group, I participate in ongoing clientele meetings focused on the budget and media plan for the company’s 2013 fiscal year. I am also applying these same concepts to the marketing plans I am creating in my Marketing Management and Marketing on the Internet classes.
I discovered my passion for advertising and public relations during this internship experience, and I can now say for certain that this is the field I wish to pursue for my career.
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- Interning with Assumption College Career Services
Name: Tyler Alston-Swan
Home Town: East Hartford, CT
Major: Organizational Communication
Internship Sponsor: Career Services, Assumption College
- Review current marketing/communication/student engagement efforts and benchmark against best practices
- Develop a comprehensive marketing and communications strategy to effectively engage students.
- Create materials (including graphics, posters, mailings, messages, etc.) and execute approved plans
- Research and implement opportunities to engage with students via social media
Assumption College’s Office of Career Services is dedicated to helping undergraduate students map out their future careers from the day they arrive at Assumption through graduation.
As a marketing and communications intern, I have had a unique and vital role in the Office of Career Services. This significance stems from not only being a student at Assumption, but a senior as well. I have been able to use the tacit knowledge I have acquired during my undergraduate years to evaluate current practices. I made recommendations and soon the development and implementation of marketing and communication campaigns began. Creativity and the ability “to think on your toes” are significant assets to successfully be able to connect with students; these are some of my strengths.
My Marketing on the Internet course this semester has showed me that if website users cannot easily perform the task(s) that a website is intended for, then the use of that site will be significantly lower. At the start of my internship I had a meeting with my supervisor to discuss the opportunity to increase the accessibility and usability of the current “Hound Explorer” site. My supervisor shared with me that she is in search of a new vendor to provide an interactive tool that links employers with prospective student candidates and she wanted to incorporate my input. This past month I evaluated both the current and proposed vendors’ websites using some of the usability guidelines from the MIT checklist. All the students I have spoken with about the current “Hound Explorer” website are excited about the possibility of an improved site. It is a great feeling to know that the knowledge I have acquired as an Organizational Communication major is useful in the evaluation and decision process of deciding on a new vendor system.