October 22, 2012
Interning at RDW Group, Inc.
Name: Michael Scola
Hometown: Burlington, MA
Major: Organizational Communications
Internship Sponsor: RDW Group, Inc.
Primary Responsibilities: As an Account Executive Intern at RDW Group, I utilize my written and oral communication skills while serving clients such as: Reliant Medical Group, Higgins Armory Museum, and the Worcester Art Museum. My responsibilities include: conducting trend research, developing media lists, drafting media releases and reports, reviewing media plans, composing copy for billboard and 60-second radio ads, attending internal and client meetings, and providing input for creative projects.
Blog Entry: “Think. Work. Win.” The RDW Group slogan truly represents the approach we take to satisfy and exceed the demands of our clients. As an integrated communications agency, RDW Group specializes in advertising, marketing, and public relations.
Overall, I have been extremely pleased with the amount of responsibility RDW has given me. Throughout the day I work on multiple projects for multiple clients, which has provided me with experience in account management and enabled me to utilize my creative nature in a professional capacity.
Among the various projects I am assigned, a frequent example is composing media releases for Reliant Medical Group when a new doctor is hired. This has required me to apply concepts I have learned in Business & Technical Writing, Advertising, and Public Relations courses. Furthermore, the process of drafting the release and meeting with my supervisor until it is finalized has honed my sense of client awareness and their expectations.
This internship has given me the tacit knowledge and professional experience that motivates me to pursue a career in advertising.
October 4, 2012
Interning at the Worcester Business Journal
Name: Mark Forster
Hometown: Marlborough, MA
Internship sponsor: Worcester Business Journal
- Assist with various marketing needs for events, such as promotional ads, social media, and press releases
- Prepare post- event follow ups with sponsors and attendees
- Manage the website by updating events page and calendar dates
- Conduct market research to assist the sales representatives
The Worcester Business Journal is the region’s largest distributor of business news. I am very fortunate to have the opportunity to intern with such an established company. Working in the Events and Marketing Department under the Event Manager has given me the opportunity to utilize and enhance my marketing and communication skill sets.
As an intern, I jumped right into event planning. I was immediately asked to start communicating with sponsors and create spreadsheets to register their friends and family who would like to attend. Yes, it was tedious work, but it made me to realize that in order for an event or for the business to be successful, organizational tasks must be performed. Recently, I have been working on promotional ads, social media tag lines and press releases. My Advertising course has prepared me to tie in promotional concepts to make appealing flyers that will capture the target market’s attention. Before this experience I had never written a press release, which made the first one a challenge for me. My manager is very helpful in guiding me to write effectively for promotions.
The most positive attribute in the office is the environment and structure. There are separate departments but they work together as a team in a cross-functional structure. Understanding the structure and the culture of the company has prepared me for the workplace because I know more about myself and the environment that will help me to succeed.
October 2, 2012
Interning with Brookfield Renewable Energy Group
Name: Catherine Doherty
Hometown, State: Stoneham, MA
Major: Organizational Communication
Minor: Information Technology
Internship Sponsor: Brookfield Renewable Energy Group
- Creating a weekly media report to present to management
- Managing the Brookfield fact sheets and brochures to be distributed to investors
- Publishing and updating content for the company’s website
- Coordinating team efforts to help execute Brookfield’s ‘Annual US Foundation Golf Tournament’
Brookfield Renewable Energy Partners is a non-profit organization that owns hydroelectric facilities and wind farms in Canada, Brazil, and the United States. As a communications intern in the US, I have gained insight into the dynamics of a successful international company. Since Brookfield operates in 3 different countries, cultural and language barriers often arise. I find myself referring to terms and concepts I’ve learned in my International Marketing class here at Assumption to handle situations appropriately.
As a student with an Information Technology minor, I was thrilled when I was given the role of project manager for updating website content. I work behind the scenes on the company website to update media releases, change pictures, and create feature articles. I often call upon concepts from my Content Management Systems class when updating the site. I took this class last semester, and now I’m actually teaching some of the concepts to my co-workers who aren’t as familiar with content management systems.
This internship is a highly beneficial experience. Not only am I gaining real-life experience in a field I love, but I am also building a vast network of relationships with organizations in the energy field and my co-workers. I encourage all students to seek out an internship during their college career!
September 25, 2012
Interning with GrooveBoston
Name: Nicole Carpenter
Hometown: Holden, MA
Internship Sponsor: GrooveBoston
As a branding and marketing intern at GrooveBoston, my responsibilities include:
- Executing the VIP experience that occurs at each GrooveBoston event, which requires coordination with both school representatives and VIP recipients.
- Establishing an ambassador program at each of our client colleges and universities which will help to improve brand awareness and recognition.
- Managing the red carpet Step & Repeat at each event.
- Prospecting for new college and university clients as well as media outlets to increase brand exposure.
- Creating a “Legendary Dance Party” from the ground up.
GrooveBoston, a creator of “Legendary Dance Parties” at colleges and universities across the East Coast, has exposed me to the world of event planning, as well as an alternative approach to business practices and organizational cultures.
GrooveBoston, through its unique and unconventional organizational culture, has taught me that a career in marketing does not necessarily involve sitting at a cubicle at a typical nine to five job. GrooveBoston prides itself on its non-conformist, organic structure—whether that be gathering around leather couches rather than a conference table, starting the day at noon instead of nine, or taking the time to just have some fun during work hours. GrooveBoston has taught me of the possibility of having fun at work, which often times goes hand-in-hand with finding your passion. When you find something you are passionate about and make that your job, it is hard to call it work.
As an intern at GrooveBoston, I work directly with the branding and marketing team. My main project is community and media outreach. I am responsible for contacting college or university representatives who are hosting an event in order to execute the VIP experience. The VIP experience involves coordinating with about 30 students who have demonstrated extreme interest and excitement over the GrooveBoston presence and rewarding them with full access to the DJ warm up, as well as a meet and greet with the artists on stage to learn about how our equipment works. Additionally, I am also communicating with college and university media outlets, such as student-run newspapers, television stations, and radio to promote events, as well as spread brand awareness.
GrooveBoston has not only increased my knowledge and experience in the event planning industry - it has also introduced me to a corporate culture and structure in which I can grow and thrive as a professional.
May 2, 2012
Interning at Bollus Lynch LLP
Name: Francis Cronin
Hometown: Westminster, MA
Internship Sponsor: Bollus Lynch LLP
- Prepared individual tax returns and assisted professional staff
- Reconciled BNA Fixed Assets for a new client
- Converted new tax client data to the firm’s software system
As an intern at Bollus Lynch LLP, I prepared a wide variety of tax returns for various clients of the firm. I worked under the senior tax advisor and learned a great deal about the complexities of an individual tax return.
After a week of training, I was given the opportunity to handle individual tax returns, and then compute and file them into the firm’s tax software. When I was not working on individual returns, I was given the chance to work on a combination of administrative and research projects.
Working as an intern at Bollus Lynch allowed me to gain the skills and experience that are necessary for a successful career in accounting. I was able to apply technical accounting content to real-world applications, while developing my skills and knowledge about the accounting field.
April 10, 2012
Interning at JCSI Corporate Staffing
Name: Alba Kocibelli
Hometown: Worcester, MA
Internship Sponsor: JCSI Corporate Staffing
As a candidate development specialist intern at JCSI, I apply the knowledge that I have gained in business classes to a corporate setting. I am considered part of the recruiting subdivision within the company, where I work with a team to help fill an array of positions for many companies. My responsibilities include: interviewing prospective candidates, reviewing resumes and providing feedback directly to my project managers.
JCSI Corporate Staffing is primary focused on successfully providing their clients with capable and fit candidates to meet specific hiring requirements. The company uses social media networking databases to help build a qualified candidate pool for all their clients’ immediate and future needs. As a member of the JCSI community, I see this take place on a daily basis.
I am a member of a team of 4-5 recruiters who strive to fill positions in a diverse range of business sectors, from IT, engineering, and health fields all the way to mining and construction environments. Since tasks and assignments vary, I’ve learned how to become a quick-change artist. Communicating directly with prospective candidates has taught me and improved my skills on how to successfully communicate with individuals on a professional level. Also I’ve learned how to quickly and effectively answer candidates’ questions.
Through my experience, I have discovered that I enjoy working as part of a group because it allows me quick access to my teammates, as well as my project manager who can directly answer and assist me with any questions or issues.
My internship at JCSI has helped me to develop as a professional, which is an asset in my career search.
Interning in the Assumption College Office of Public Affairs
Name: Emily F. Marino
Hometown: West Springfield, MA
Internship Sponsor: Assumption College, Office of Public Affairs
- Researching, interviewing and writing articles/profiles for print and web publication
- Writing press releases and maintaining a news media contact
- Working with interactive media to enhance Assumption College’s presence
- Writing, editing and overseeing the production of the playbill and promotional materials for the College’s spring musical, “Seussical”
As an intern in the Office of Public Affairs, I have had the pleasure of contributing to the behind-the-scenes marketing action of Assumption College. As a student you sometimes forget that an institution needs to market itself and this internship experience has opened my eyes to the internal and external communication activities that occur daily.
I have built a portfolio of writing samples and have gained hands-on experience as a quick-change artist because of the number of different tasks I perform daily. I frequently write press releases and media advisories, which I learned to write in my Public Relations class. I also contribute frequently to the content on the Assumption College Facebook page, where I apply knowledge from my Marketing on the Internet class. Marketers need to know their audience and be clear in the action they want them to take from the content they share on social media platforms.
My main project throughout my internship has been producing the playbill and developing promotional materials for Assumption College’s spring production of “Seussical, The Musical”. It has been an especially enjoyable experience because I am a big fan of Dr. Seuss. The development of the playbill involved collecting and editing bios, attending meetings with various departments, and laying out all the pieces needed for the playbill. I am excited to see the musical in a few weeks, as well as the audiences’ reactions to my playbill. Overall, I am ending the semester having gained an immense amount of knowledge that I can transfer into the job market when I graduate.
Interning at Rehabilitative Resources Incorporated (RRI)
Name: Steven Scott
Hometown: Dayton, ME
Internship Sponsor: Rehabilitative Resources Incorporated (RRI)
- Post events on Chamber of Commerce websites
- Design a template in Constant Contact to be used monthly for informational emails
- Create a new brochure for Elm Hill Center to be used for promotional purposes
- Create fundraising flyers and materials
- Read daily newspapers for mentions of RRI
Rehabilitative Resources Inc. is a not-for-profit corporation specializing in adult foster care and autism support. I was fortunate enough to be accepted as an intern in the marketing department of RRI. Before my internship began, I had very little real world experience as a marketing professional; I knew working in a professional atmosphere would provide me with the experience needed to jumpstart my career after graduation.
I work directly for the Marketing Director, who is my supervisor and mentor. The marketing department for a not-for-profit corporation is very different from for-profit firms because the budget is typically much smaller. Because of this, I have gained a vast amount of knowledge on how to advertise on a small budget. I have gradually been given more responsibility, and most recently have been designing new fliers and brochures to be mailed to potential clients and donors.
RRI has a unique organizational structure; it has individual business functions, but for fundraising projects personnel from each function work as a team. I assisted on the March Wine Tasting committee which was a great experience.
RRI is a “work hard, play hard” culture. I am given various tasks to complete throughout the day, but my supervisor keeps the office attitude light and enjoyable. I am very happy to be a part of the marketing department at Rehabilitative Resources Incorporated.
April 3, 2012
Interning at MAPFRE Commerce Insurance
Name: Andrew Trottier
Hometown: Webster, MA
Major: International Business
Internship Sponsor: MAPFRE Commerce Insurance
As a finance intern at Commerce Insurance, my primary responsibilities are handling unclaimed property information throughout the treasury accounts. This includes work such as: check clearing, data entry, account reconciliations, organizing and filing account summaries and updating policy information through the company’s portal.
As a junior, interning in the Treasury Department at Commerce Insurance has given me a new perspective towards corporate structure and culture, and my fit within the corporation. Not having worked in a process culture before, I had not considered the importance of a company’s culture in deciding a company of best fit for myself. The low risk, slow feedback culture of Commerce Insurance has provided me with a better understanding of my own cultural preferences in job description and security.
At Commerce Insurance there is a strong matrix structure within the headquarters; there are many teams within teams in each department. In the Finance Department, my internship is located in a unique area of the Treasury Department. In order for the department to ensure that accounts balance, the outstanding checks must be accounted for. Due to the significant amount of unclaimed checks, I am primarily assigned the task of transferring the address and policy information of the account holders into Excel spreadsheets which hold the check amounts.
Not only has my internship taught me the very detailed process which goes into the operations of a large corporation, but it has also opened the doors to a behind-the-scene job. This internship provided me with career path options which I intend to pursue.
April 2, 2012
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Interning at RDW Group, Inc.
Name: Margaux Finan
Hometown: Millis, MA
Major: Organizational Communication, Visual Arts with a History Concentration
Internship Sponsor: RDW Group, Inc.
Primary Responsibilities: As an intern at RDW Group, I have been able to incorporate my business and creative sides while working with various companies, including: Reliant Medical Group, Higgins Armory Museum, and Worcester Art Museum. My responsibilities include: composing media lists, developing marketing campaigns, writing press releases and text for billboards, and providing clients with creative, integrated marketing strategies.
Blog Entry: RDW Group, Inc. takes an integrated marketing, advertising, and public relations approach to their strategies with clients. I believe they also take an integrated approach to working with interns by focusing on our individual strengths and challenges; this motivates us to perform at our best.
RDW Group, Inc. has provided me with an experience that has jumpstarted my career in public relations. Because of their integrated approach with interns, I have learned that I can succeed in communicating with clients on a professional level and that writing skills are a continual work-in- progress. For example, writing PR Plans for various clients has shown me that each corporation and company is unique, and a specific style is needed to customize tactics and strategies for each client. This Is known as audience analysis.
RDW Group, Inc. has provided me with insight to the “work hard, play hard” organizational culture. All of us at RDW work hard to accomplish various goals, whether it involves participating in a client pitch or researching for articles. RDW Group, Inc. is also a close community of employees who make sure to spend time throughout the day to form professional relationships.
RDW Group, Inc. is definitely a place of “go getters” and goal accomplishment. We provide our clients with top-level work, and enjoy doing so.