December 1, 2014
Interning with Assumption College’s Department of Athletics and Recreation.
Name: Morgan Furgal
Hometown: Oxford, MA
Major: Organizational Communication
Sponsor: Assumption College, Department of Athletics and Recreation
As an Athletics Communications Intern, my responsibilities include:
- Assisting with game management, including social media, music and video feed
- Compiling and providing team and player statistics
- Utilizing current technology to assist in updating the athletics website for up-to-date scores, schedules, rosters, and historical materials
- Writing player and coach bios, statistics and history
- Assisting in coordinating media-related responsibilities
The Athletic Communications Office provides assistance to Athletics and all of its teams and coaches. This includes: maintaining the website, handling press releases, managing all home games, implementing the “Hounds Rewound” weekly video, managing social media and serving as the liaison between Athletics and Coaches.
During my Internship I have enhanced my skills in writing, sports software, social media, marketing, public relations, game management and teamwork!
We often partner with the Marketing Department to promote games and foster an environment that encourages students to get involved on campus. I was involved in the newly revamped “Midnight Madness”. I was responsible for the social media. Because Twitter is a popular form of communication with college students, I thought it was a great way to get them involved. Students were asked to tweet pictures of “Midnight Madness” using the hashtag “ACMM14” for a chance to win a gift certificate for best picture. Many students got involved tweeting pictures and comments. It was the best “Midnight Madness” I have attended!
A significant change this year was the transformation of the Athletics Website. I contributed to this effort by learning the Presto Sports Software and utilizing it to maintain the new website.
I have always loved sports and writing. This internship provided me the opportunity to explore a career path in sports and writing, as well as put into practice the skills and concepts I have learned through my journalism classes. It helped me realize I can blend my love for sports and writing with a career in Athletic Communications.
Taylor (middle) is interning with New England Baseball Enterprises (NEBE)/ New England Baseball Complex (NEBC).
Name: Taylor King
Hometown: Arlington, MA
Minor: Sports Management
Internship: New England Baseball Enterprises (NEBE)/ New England Baseball Complex (NEBC)
As a consulting intern, my responsibilities include:
- Creating and executing a marketing plan for the New England Baseball Complex (NEBC)
- Creating a Facebook profile for the NEBC
- Creating a promotional Youtube video for the NEBC
- Contacting sponsors for signage partnerships
- Contacting coaches and athletic directors to notify them of our open slots for the 2015 season
- Serving as Field Supervisor during tournaments and controlling the scoreboard
The NEBC is a new, premiere facility for baseball tournaments and World Series located in Northborough, MA. It houses three state-of-the-art, full-sized, turf fields with capabilities for multiple Little League games and regulation size space for football games. NEBE is a small, start-up company that is the only one of its kind in the greater New England area.
As one of the first intern teams to work for NEBE, our opinions are taken very seriously and often. We have the privilege of working directly with the CFO and the COO on a daily basis. Working with multiple leaders and managers allows us to understand how each aspect of this business operates. We learn and perform a wide variety of responsibilities – from creating an entire marketing plan for the NEBC to working on game days.
I have always known that I want to pursue a career in the sports industry, but I was never confident about what particular aspect of the sports industry most interests me. NEBE has allowed me to experience many opportunities and meet a vast array of professionals while applying the marketing and business concepts and techniques I have learned in my Assumption business classes. My internship has helped me to realize that someday I would like to become either an Athletic Director or a General Manager of a professional team.
Realizing what I want to do in my professional life is the most eye-opening experience and benefit of my internship. I will now begin to direct all of my efforts towards creating the best path that will help me achieve my professional goals. My piece of advice to students trying to figure out their career paths is to intern and experience as many aspects of their specific industry. This worked for me!
November 24, 2014
Interning in the UMass Medical School Human Resources Department.
Name: Meghan Sweeney
Hometown: Litchfield, NH
Internship Sponsor: Human Resources Department, UMass Medical School
As an Employee Assistance Program Intern, my primary responsibilities include:
- Gaining an understanding of the interfaces between the Employee Assistance Program (EAP) and an organization’s administration and employee
- Preparing for and representing the EAP at the Health and Benefits Fair
- Creating marketing materials to inform administration and employees of the EAP services and events
- Updating client information into Medcomp, a case management system for EAPs and other areas within Human Resources
- Participating in the Mature Workforce Committee
The Employee Assistance Program (EAP) at UMass Medical School is a free and confidential, workplace-based program providing consultation, assessment, intervention, information and referral for employees and their household members. The EAP offers personal assistance to address individual, family, and work-related issues and concerns. The program also provides consultation and training to assist managers and Human Resource staff in minimizing the impact of stress in the workplace and resolving mental health and productivity problems.
I have various responsibilities, some of which are performed through the duration of my internship, while others are short-term and project-based. My duties have allowed me to understand how issues such as workplace stress, depression, or addiction can negatively impact employees’ productivity in their organizations. Through my daily interactions with the counselors who provide assistance, I have learned about these issues, how they affect employees, and how to assist in alleviating them.
Prior to my internship, I had an interest in a career in Human Resources. I enjoy helping others and my management and psychology classes sparked my interest in assisting employees in the business world. I was confident in this regard and my involvement in the Employee Assistance Program has increased this confidence. I now understand the great importance that employees have to the success of an organization. A career in an Employee Assistance Program is not exactly what I aspire to, but my internship has helped me to determine my goal of a career in Organizational Development.
Interning with the Assumption College Admissions Office
Name: Heidi Bogdanovich
Hometown: Scarborough, ME
Major: Organizational Communication
Internship Sponsor: Assumption College Admissions Office
As the Admissions Intern, my responsibilities include:
- Analyzing and providing suggestions to improve current guidebook for out- of-region students to address a wide range of information about travel for international students.
- Preparing and reading college applications and providing personal assessment on candidates.
- Volunteering and participating at fall visit programs, college visits, and presentations.
Assumption College’s undergraduate Admissions Office is comprised of a small group of professionals who work exceptionally hard to attract a wide range of high school students across the globe by creating awareness of Assumption College’s mission and opportunities. Their constant communication and interaction with prospective students is what drives their success.
As an intern, my initial responsibilities included: mailings for consistent communication with international students, analysis of excel spreadsheets, and follow-up letters to high schools. As time progressed, my responsibilities heightened and my voice within the office became more valuable. I used my marketing and communication skills to develop an international strategic marketing plan and also had the opportunity to directly communicate with prospective students at several college fairs and high school visits.
This internship has given me a substantial amount of professional experience. It has allowed me to contribute my ideas and show that my position as an intern adds value to the admission function. Likewise, I have valued their professional encouragement and feedback about my work.
November 18, 2014
Interning with Worcester Business Journal (WBJ)
Name: Linda Truong
Hometown: North Oxford, MA
Internship sponsor: Worcester Business Journal (WBJ)
As the Marketing and Events Intern my responsibilities include:
- Marketing and promoting WBJ events by using social media platforms, email blasts, and mail invitations
- Preparing and finalizing all “looks” for events
- Creating event registration lists through Microsoft Excel
- Documenting attendees, honorees, and sponsor listings with personal information
- Using software programs, such as Saxotech and Magazine Manager to document company information
- Creating invoices and receipts for customers through company files
The Worcester Business Journal (WBJ) is the region’s definitive source for business news. The company’s objective is to engage and promote enticing business news and events for businesses in the Central Massachusetts community. As the Events and Marketing Intern, I am responsible for a range of duties such as promoting an event through email blasts and mail invitations to finishing up final touches for an event an hour before showtime!
This internship has helped me develop strong technical, communication and writing skills. I am able to tackle various types of software programs such as Survey Monkey, Magazine Manager, EventBrite, and Saxotech.
The most gratifying part of this internship is to witness weeks of preparation unfold and watch the execution of an event from start to finish. My most memorable event was the 40 under Forty Awards when I was given the opportunity to assist in writing 40 introductory speeches to introduce honorees as they walked down a red carpet. This event, in particular, exemplified that expanding your professional network is crucial in the event planning industry; this helped the event achieve a record high of attendees this year. Maintaining strong relationships with clients and businesses is essential to the success of an event.
Through this internship experience, I have gained an appreciation for my work ethic and the opportunities presented to me. The Worcester Business Journal provided me hands-on experience in the competitive marketing and events field. I am now able commit to the profession - as an event planner – for my career path!
Interning with Polar Beverages
Name: Sara Carangelo
Hometown: Millbury, MA
Internship Sponsor: Polar Beverages
As a Marketing Intern, my responsibilities
- Planning, organizing, and executing large events to maximize Polar’s exposure
- Implementing branding strategies
- Contributing to social media outlets of Polar Beverages
- Evaluating and documenting on-going marketing events
- Maintaining the company’s petty cash fund for part-time staff
- Assisting in seeding opportunities
- Running the donation program and process
Polar Beverages is the nation’s largest independent beverage company, as well as a family-owned business; it has been run by the Crowley’s since 1882. Its goals are to provide consumers with high quality beverages that are both unique and health conscious, such as their 17 core flavors of seltzers and limited edition seasonal seltzers.
As the marketing intern of Polar Beverages, my main responsibilities are to help plan and organize large events to maximize exposure for Polar Beverages as a brand. I also market to social media outlets such as Twitter, Facebook, and Instagram. After events take place, I am responsible for evaluating and documenting the results of each event and showing how it has profited the company. I maintain excel sheets for Polar’s petty cash fund, as well for other projects, that require documentation. In addition to these responsibilities, I assist in seeding opportunities and look into new opportunities where our brand can be positively recognized. Polar makes many donations, for example to the American Cancer Society, and I am responsible for deciding where to donate to and for the follow-up with the donation process.
My internship has made me realize that I would really enjoy a career in the marketing. Throughout my internship, I have learned how to be flexible and adapt to a changing work environment, as well as manage many projects at once. Working on several projects at once is what I enjoy most – there is never a dull moment! I have learned a lot about myself as a future member of a professional marketing team.
Interning with Y.O.U. Inc.
Name: Cecilia Bersaw
Hometown: Great Barrington, MA
Internship Sponsor: Y.O.U. Inc.
As the Human Resources Intern, my responsibilities include:
- Promoting open positions within the company on career search and college websites
- Evaluating resumes from job applicants and providing recommendations
- Compiling new employee and benefits packages
- Performing administrative duties
Youth Opportunities Upheld, Inc. is a private, non-profit child welfare and behavioral health organization serving troubled and at-risk children, adolescents and families in the Worcester County area since 1971. It is one of the leading organizations of its kind, offering more than 45 programs in 32 locations. It has a staff of nearly 600 professionals and a 24-person Board of Directors.
I work closely with a small staff of HR personnel to assist them with whatever tasks they need to get done. This ranges from validating employees’ counseling licenses to reviewing our ADP background check invoices and billing the appropriate departments. On an average day I go into our HRIS (software system) to retrieve the most recent job applications and prepare them for revision by the Assistant Director of HR. She reviews them with me and asks for my feedback as I learn what qualifications and skills would be beneficial to the organization.
This internship has given me valuable insight into the functions of a human resource department. Entering my senior year, I had a desire to learn more about the field to better determine if it is a good fit for me. Between the first-hand experience I’ve received from my internship, my Human Resources Management class, and my Internship in Business class, I feel very prepared and eager to begin a career in HR after I graduate.
Interning with the Assumption College Department of Public Affairs
Name: Amy McNeil
Hometown: Orange, CT
Major: Organizational Communication
Internship Sponsor: Assumption College, Athletic Department
As a marketing intern, my primary responsibilities are to:
- Create marketing campaigns for athletic events, including concepts, signage, and the implementation of campaigns
- Post the promotion of events on social media
- Work directly with the head coaches to develop new marketing ideas in the promotion of their teams
- Participate in all athletic events which I market
As a marketing intern in the Athletic Department, I am constantly outing to use the skills and knowledge I have learned in my communication and marketing classes. I was given the responsibility to create and implement campaign ideas. At first, I was nervous about having so much responsibility in what was actually going to be implemented on social media and on our campus. As I began to come up with ideas, I began to realize how much I enjoy thinking creatively in marketing.
The biggest issue in promoting athletic events is trying to interest the student body. As a student athlete myself, it really makes a big difference when teams have a crowd compared to the games when teams don’t. Knowing from personal experience that having students at athletic events makes a difference, my goal is to increase the student body involved in athletic events.
Our marketing team looks at past campaigns to decide what worked best and what didn’t work at all. With a tight marketing budget, we also strategize what events are the most important and what else we can do to get people to come to events .We found that students respond to free giveaways, such as t-shirts, and prizes. Instagram and Twitter picture competitions have also been a successful way to attract students to events. We also try incentive activities such as relays with prizes for participants.
November 4, 2014
Interning with Alexander, Aronson, Finning CPAs (AAF)
Name: Katie Cullerot
Hometown: Hampton, NH
Internship Sponsor: Alexander, Aronson, Finning CPAs (AAF)
As a Tax Intern, my responsibilities include:
- Developing tax awareness in all areas, including personal and business income taxes, payroll, sales and other taxes.
- Preparing tax returns for individuals and businesses, as well as analyzing specific details of a return, such as fixed assets.
- Developing an understanding of all professional standards.
Alexander, Aronson, Finning CPAs (AAF) is a prominent accounting firm in New England which offers best-value auditing, tax, and consulting services. AAF offers services to not-for profit and for-profit clients in a wide range of industries such as: education, health care, real estate, and many others.
As a tax intern my main responsibilities are to prepare personal and business tax returns to be reviewed by supervisors. The staff and supervisors who I work with to prepare these returns want me to focus on understanding the concepts of what I am working with, not simply the imputing of numbers. I also work with the firm’s new software, Fixed Asset CS, which is related to fixed asset analysis. AAF is a firm that focuses on employee development, which can be seen by their training of me, an intern, on this new software. This training allows me to work on specific advanced projects and also become a resource to the firm to provide feedback about the software.
My accounting classes have prepared me to understand many of the work papers I see on a daily basis. Specifically, my Volunteer Income Tax Assistance (VITA) and Federal Income Tax courses gave me my first exposure to a tax return. It is from my internship, where I am applying the concepts that drove these classes, that I am becoming a tax professional.
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Name: Erich Grosse
Hometown: Bayport, New York
Major: Business Management and History
Sponsor: Assumption College Athletics Department
As an Assumption College Athletics Marketing Intern, my responsibilities include:
- Tactical planning of major Athletic Apartment events, such as:
- The presentation of the new college mascot
- Midnight Madness
- Managing the athletics bulletin board about upcoming games and athletic events
- Maintaining the Athletics Instagram account
- Meeting weekly with our marketing team to discuss ways to get more students attendance at games
The Assumption College Athletics Department supports 21 sports at the Division II level. As a member of the Northeast 10 Conference, it remains a competitive program in all sports. Its main focus is to achieve excellence athletically, academically, and in the community. The vision of the athletic department is “One Team. One Goal. Excellence.”
I am active in a wide variety of marketing campaigns launched by the Athletic Department where I use my interpersonal, management, and marketing skills everyday to market our events and games. I helped pioneer the first ever dress code for our Midnight Madness event, where each class year dressed in a specific color to be more competitive. I have also recruited students to become our new mascot. When updating the bulletin board, I make sure to use the most effective and accurate information for the foot traffic of thousands of students each week that view it. I have been given control of the athletics Instagram account and have raised its followers from 40 to over 300 in just a month. Most important to my marketing efforts is the constant communication that I have with personnel such as the head of communications, head coaches, student government leaders, and the athletic director.
As the captain for the Men’s Cross Country team, I have always had an interest in sports, but until now I have never envisioned a career in sports. Because of my internship experience here with Assumption Athletics, I plan to apply for graduate assistant positions at university athletic departments.