February 18, 2013
Interning at Insurance Marketing Agencies, Inc
Name: Katie McIsaac
Hometown, State: Sandwich, Massachusetts
Internship Sponsor: Insurance Marketing Agencies, Inc
- Create a departmental budget for future year projections and a departmental income statement
- Perform bank and general ledger account reconciliations
- Update employee personnel files and amend spreadsheets to match the new fiscal year
Insurance Marketing Agencies (IMA), Inc is an independent brokerage firm that provides complete insurance and risk management solutions for their customers. With two locations in Worcester and Waltham, IMA is committed to providing innovation, strategic partnerships and warm friendly service.
As an intern in the company’s Finance Department, I am applying my accounting knowledge and skills to a real company in real time. An example of this is comparing numbers on income statements to the company’s trial balance and understanding where the amounts stem from.
In more specific terms, I am inputting journal entries into the online database, and recognizing the importance of the accuracy of each entry as it applies to all financial records. I have also been introduced to various concepts, such as income determination, which was covered in my Intermediate Accounting class.
I am certain that working as an intern at IMA will give me the skills and experience necessary for a successful career in the accounting.
Interning at Cumulus Media
Name: Matthew Heard
Hometown/State: Manchester, Connecticut
Major: Marketing and Music
Internship Sponsor: Cumulus Media
I work in the Promotions Department for Cumulus Media’s three radio stations: 104.5 WXLO, 100 WWFX, and 98.9 WORC. Working as the promotions intern, my duties include: creating advertising proposals, preparing playlists for live events and updating the website/social media platforms.
With my double majors in marketing and music, I would like to enter the music business after graduation. My internship experience has shown me the business processes behind delivering music to people on a mass scale. The Promotions Department is the vital link between the distributor (the station) and the end user (the listener). By organizing contests, preparing events and giving away prizes, I help listeners to develop a connection with the station, which results in their continued listenership.
To maintain this station- listener relationship, I use the skills I have learned in my marketing classes to act as a liaison between the promoters, concert production companies and the listeners. By updating the station’s social media and website, I assist in developing loyal listeners.
Promoters/concert production companies often provide contest prizes in order to accomplish their most important objective: to promote their artists. We create proposals that negotiate the exchange of concert tickets for advertising airtime, a result that is beneficial for both organizations. I am also looking forward to other duties which will include working at artist meet-and-greets and event planning for station appearances.
February 6, 2013
Interning at RDW Group, Inc.
Name: Faye Catalan
Hometown/State: Coventry, RI
Majors: International Business and Spanish
Internship Site: RDW Group, Inc.
While interning with the RDW Group, I am applying my business and communication skills with my work with clients, including the Higgins Armory Museum, Reliant Medical Group, and the Worcester Art Museum. My primary responsibilities include: conducting market research, drafting and revising press releases and reports, attending internal and client meetings, and providing feedback for creative projects.
RDW Group, Inc., an integrated communications agency located in Worcester, Boston, and Providence, specializes in advertising, marketing, and public relations. “Think. Work. Win.” – the agency’s slogan, embodies the distinctive attitude of the RDW Group and their ability to satisfy and exceed the expectations of their clients.
As an account services intern, I am exposed to the creative process of developing goals and strategies for clients. My work allows me to experience all facets of PR that are required to successfully represent a client.
RDW Group has entrusted me with project responsibility. More specifically, I have gotten to know the agency’s clients on a deeper level by attending meetings to discuss marketing strategies and public relations, as well as to prepare clients to give accurate and informative interviews.
I am hoping that through this experience I will deepen my knowledge and fluency in account management and public relations, as well as learn to apply my creativity and communication skills.
February 4, 2013
Interning at Stratus Technologies
Name: Matt Falcone
Home Town: Litchfield, NH
Internship Sponsor: Stratus Technologies
- Design, maintain, and assume responsibility for all assets on the public site
- Conduct email campaigns from start to finish
- Work collaboratively with our PR agency to post blogs
- Research, redesign, and execute all search engine optimization (SEO) efforts
- Design graphics used in emails and on the web
- Conduct market and competitive research
Stratus Technologies is a fault-tolerant hardware and high-availability software company located in Maynard, MA. Since starting my internship last May, I have become fully immersed in the organization. I work cross-functionally inside and outside of the company to manage the website, SEO, and email campaigns on a daily basis.
I’ve been given responsibilities and the opportunity to prove myself in a corporate environment while learning a vast amount of technical and business essential skills. I was given the responsibility to develop a marketing campaign for our longest existing public safety account. Over the two months that it took me to complete the campaign, from the initial idea to the evaluation, I have applied the techniques that I learned in my classes, specifically my Business-to-Business Marketing and computer science classes.
I am particularly interested in the web design and advertising aspects of my internship, and I can safely say that I found my career field through this internship.
December 11, 2012
Interning in the Assumption College Admissions Office
Name: Kristen Armata
Hometown/State: Northborough, MA
Major: Organizational Communication
Internship Site: Admissions Office, Assumption College
My primary responsibilities at my internship are to:
- Conduct interviews with prospective students
- Create marketing messages to select high school students who are interested in Assumption
- Conduct market research on Assumption’s competitors
My internship at the Admissions House has been one of the best internships I have experienced because every day I am challenged with new projects, and these new projects are helping me to develop the skill of “wearing several hats at once” or the skill of multi-tasking.
I have interviewed many potential incoming freshmen. The students I have interviewed are all great candidates to become future Greyhounds! Being in the role of the interviewer has helped me gain insight and experience in the interpersonal communication skills which I studied in my Communication Theory course.
I am also involved in a personalized marketing effort and create cards to send out to students who have not yet applied to Assumption. In my message I make it a point that these students realize the importance of keeping Assumption as an opportunity for them.
It has been a pleasure interning in the Admissions House and it has opened my eyes to a potential career in college admissions.
December 3, 2012
- Interning at RDW Group, Inc.
Name: Erin Vana
Hometown, State: Ipswich, MA
Internship Sponsor: RDW Group, Inc.
- Draft and revise news/event releases for clients
- Research events pertaining to Higgins Armory Museum, Worcester Art Museum, Fruitland’s Museum, and Reliant Medical Group
- Attend internal and external client meetings
- Prepare event blurbs to be published in local newspapers
- Develop media lists for releases and events
- Compose copy for billboards and radio spots
RDW Group, Inc. is a public relations and advertising agency located in Worcester, Providence, and Boston. As an intern here, I am fully submerged in the operations of the organization – interacting with clients and applying my written skills on a daily basis.
As an Account Executive Intern, I am practicing the skills and principles I have learned in my marketing major, as well as extending what I have learned in a classroom. An example of this is writing and communicating in a creative, concise way that targets specific audiences.
More specifically, I am working with a variety of clients, and as a result, I am experiencing all the factors that play a role in representing a client, from drafting and editing releases on a weekly basis to producing practice copy for advertising spots. With Reliant Medical Group, I participate in ongoing clientele meetings focused on the budget and media plan for the company’s 2013 fiscal year. I am also applying these same concepts to the marketing plans I am creating in my Marketing Management and Marketing on the Internet classes.
I discovered my passion for advertising and public relations during this internship experience, and I can now say for certain that this is the field I wish to pursue for my career.
- Interning with Assumption College Career Services
Name: Tyler Alston-Swan
Home Town: East Hartford, CT
Major: Organizational Communication
Internship Sponsor: Career Services, Assumption College
- Review current marketing/communication/student engagement efforts and benchmark against best practices
- Develop a comprehensive marketing and communications strategy to effectively engage students.
- Create materials (including graphics, posters, mailings, messages, etc.) and execute approved plans
- Research and implement opportunities to engage with students via social media
Assumption College’s Office of Career Services is dedicated to helping undergraduate students map out their future careers from the day they arrive at Assumption through graduation.
As a marketing and communications intern, I have had a unique and vital role in the Office of Career Services. This significance stems from not only being a student at Assumption, but a senior as well. I have been able to use the tacit knowledge I have acquired during my undergraduate years to evaluate current practices. I made recommendations and soon the development and implementation of marketing and communication campaigns began. Creativity and the ability “to think on your toes” are significant assets to successfully be able to connect with students; these are some of my strengths.
My Marketing on the Internet course this semester has showed me that if website users cannot easily perform the task(s) that a website is intended for, then the use of that site will be significantly lower. At the start of my internship I had a meeting with my supervisor to discuss the opportunity to increase the accessibility and usability of the current “Hound Explorer” site. My supervisor shared with me that she is in search of a new vendor to provide an interactive tool that links employers with prospective student candidates and she wanted to incorporate my input. This past month I evaluated both the current and proposed vendors’ websites using some of the usability guidelines from the MIT checklist. All the students I have spoken with about the current “Hound Explorer” website are excited about the possibility of an improved site. It is a great feeling to know that the knowledge I have acquired as an Organizational Communication major is useful in the evaluation and decision process of deciding on a new vendor system.
November 27, 2012
Interning at United States Tennis Association (USTA) New England
Name: Richard Jakiel
Hometown, State: New Britain, CT
Internship Sponsor: United States Tennis Association (USTA) New England
- Maintain databases of community tennis departments
- Support community relations managers with facilitating junior team tennis leagues
- Research potential programming leads for USTA School Tennis, Parks and Recreation, Jr. Team Tennis, Community Tennis Associations, National Junior Tennis and Learning and Tennis on Campus
The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States. It spans from local communities to the crown jewel of the professional game, the US Open. The USTA’s mission is simple: “to promote and develop the growth of tennis”. There are 17 geographical sections of the USTA, all of which are subsidiaries of the USTA.
I am the community relations intern for USTA New England. As a management major, I have taken many courses focusing on business structures, cultures, and processes. A significant concept highlighted in each course is the importance of communication and program development. I am responsible for maintaining weekly contact about program development with head tennis professionals and managers in 14 of Northern Connecticut’s (NCT) region premier tennis clubs and facilities.
This task goes hand-in-hand with the NCT’s Junior Team Tennis program (JTT). JTT is the flagship of the USTA. The NCT region’s JTT program has over 300 participants and 40 JTT teams. I am also responsible for organizing and coordinating match play to fit all time constraints; this is a difficult task.
The empowerment I received as an intern, along with my diligent but casual personality, are synonymous with the culture of USTA New England. As a tennis professional with teaching and competitive playing experience, I am now building my career potential in the business side of the tennis industry.
November 12, 2012
Interning at Sodexo, Inc. Assumption College
Name: Hayley Eagan
Hometown, State: Essex, Vermont
Major: Organizational Communication
Internship Sponsor: Sodexo, Inc. Assumption College
- Develop detailed action plans and creative strategies for dining promotions and special events
- Provide my supervisor with a month-end overviews of all promotional activities, results and future considerations
- Review all media placements and coverage regarding dining promotional events to ensure accuracy, content and plan compliance
Sodexo is a worldwide leader in Quality of Life Services and is the dining services provider at Assumption. Its commitment is to developing quality of life services, reinforcing the well-being of individuals and helping companies and organizations improve their internal operating performance.
My internship has taught me how to incorporate corporate social responsibility into an international dining services organization. For example, The Better Tomorrow Plan provides a well balanced meal for student wellness that is linked with organic wholesalers who distribute locally grown food. With my hands-on experience at Sodexo, I have gained strong communication and organizational skills that can be applied to many careers. Planning, managing and implementing monthly events are my primary internship responsibilities.
Last month the dining team hosted a Farm to School week-long event that invited farmers from MA area to display their fruits, vegetables and goods. This gave farmers the opportunity to promote their brands, generate sales and create student awareness of healthy eating practices. Sodexo’s mission statement was well represented in this event and supported both our local and Assumption communities.
I believe my internship has demonstrated the value of socially responsible business practices.
October 26, 2012
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Interning at the Worcester Regional Chamber of Commerce
Name: Angelica DiLibero
Hometown, State: Cranston, RI
Major: Organizational Communication
Internship Sponsor: Worcester Regional Chamber of Commerce
- Creating and revising press releases
- Updating social media networks such as Facebook and Twitter
- Publishing and updating content for the company’s website
The Worcester Regional Chamber of Commerce is the largest chamber in New England. With extensive networking activities, the Chamber is the hub of the business community in Worcester and is dedicated to enhancing the city’s economic affluence. During my time as an intern at the Chamber I have experienced first -hand all of the countless hours of brainstorming, organizing, and planning that go into sponsoring an event.
I have had the opportunity to assist the Chamber plan for their biggest event of the year, the Central Mass Business Expo. While planning for the Expo began last year, I have experienced the marketing of the event, along with confirming all of the details. Over the past two months I have applied techniques that I learned in my classes, specifically my Public Relations class. For my PR class, I held a mock press conference announcing the launch of a new product. I am now involved in the announcement of the Central Mass Business Expo. While the Chamber’s Expo is different from my mock press conference, I saw the similarities in launching an event.
I am applying the skills that I have learned and gaining experience in the marketing and communications industries, which I will take with me as I start my career in the professional world.