April 8, 2014
Interning with Salespod, Inc.
Name: Cameron Garrant
Hometown, State: Wilmington, MA
Internship Sponsor: Salespod, Inc.
As a market research analyst intern, my primary responsibilities include:
- Researching areas where our customers feel they need the most business help, and building a content base around that information.
- Writing blog posts and informational articles which build the content base of our website and attract potential users.
- Finding and researching experts in each of my respective research areas for potential interview.
- Creating a base of social media content which allows a consistent online presence.
Salespod, Inc. is a tech start-up, originally based out of Croatia, which offers businesses the software they need to manage their representatives in the field and make informed business decisions. The software offered by Salespod works on two fronts. Managers use the desktop software to monitor their representatives, look at their product data analytically, and develop forms specific to their business. The representatives working in the field use the mobile application to track customer orders and product information, and report back to their managers in real-time.
As a market research analyst, I have found that a great deal of what I’m learning in the classroom has real application in the workplace, and vice-versa. For example, the use of key product metrics to measure the success of an organization has been a subject of focus in both my research and a number of my business courses. Using my experience as marketing major, I am able to contribute strong written and verbal communication skills, my ability to multitask, and perhaps most importantly, my insights into ideas from a variety of perspectives.
My experience with Salespod has given me insight into the management of a start-up, and how to use a variety of effective marketing techniques as a small business. The environment in which I work is small enough that I can learn about the inner-workings of many functions of the business. At the same time, the growth of Salespod is such that I have the opportunity to watch structural and product changes take place as the company organically grows. I am confident that my contribution to the company will yield results. The opportunity to work in this role, which I would like to pursue as a career, has given me invaluable knowledge and experience that I will be able to utilize going forward.
Interning with the Assumption College Office of Enrollment Management.
Name: Jackie Ellingson
Hometown: Middletown, CT
Internship Sponsor: Assumption College, Enrollment Management
As a Marketing Intern, my primary responsibilities are to:
- Check analytics of webpage and email using Google Analytics and eduConverse
- Develop marketing materials
- Assist with photo/image selection and organization
- Evaluate social media campaigns (Twitter and Instagram)
- Organize spreadsheets based on analytics
- Evaluate and make recommendations for Admissions website
Assumption College’s Enrollment Management Department is responsible for both Admissions and Financial Aid. I work in Admissions on marketing strategy and brand awareness. Admissions is responsible for increasing the enrollment by targeting students, and showing them that AC is their best choice for a college education. Our theme is: Assumption College “lights the way” for their future.
I have the opportunity to intern for the new Marketing Director of Enrollment Management. I utilize my marketing, communication and technical skills, which I developed from my marketing, advertising and computer science courses. This role consistently strengthens my skills and helps me to acquire new skills such as: time management, organizational skills, prioritizing and the importance of detail and consistency.
I work a lot with analytics using Google Analytics and eduConverse. I check analytics for emails, social media and the Admissions website. I develop spreadsheets to compare and contrast our progress within the analytics of our online marketing outlet. I am grateful to be interning in this position because it gives me experience in the type of analytical marketing I would like to pursue in my career.
April 1, 2014
Interning with the American Diabetes Association.
Name: Colleen Murphy
Hometown: Uxbridge, MA
Major: Organizational Communication
Minors: Marketing and Writing
Internship Sponsor: American Diabetes Association
As a special events Intern responsible for the Father of the Year Awards, my duties include:
- Developing media lists, maintaining press clip files, writing news releases, pitching feature stories, and writing articles for newsletters
- Finding and soliciting auction items for the silent auction
- Organizing day-of-event logistics with the Event Manager
- Creating event collateral with the Event Manager
- Assisting with special projects and administrative duties as assigned
The American Diabetes Association’s (ADA) mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. They fund research to prevent, cure and manage diabetes, as well as deliver services and information to hundreds of communities. The ADA’s annual Father of the Year (FOTY) Awards honors several great fathers who balance a dedicated work life along with being an active father and member of the community. This year’s event is set to raise over $238,000 to help the ADA succeed at their mission.
I have had the opportunity to apply some of the concepts I have learned with my Organizational Communication major and marketing and writing minors while helping to plan the FOTY Awards. Soliciting silent auction items for FOTY requires careful and persuasive written and verbal communication skills in informing perspective donors that our event not only provides crucial benefits to society, but also will help to promote their company’s corporate social responsibility through auction signage.
I now realize how much goes into planning such a large event. While I only play a small role in the process, I can see that each step is crucial to a polished, successful final event. I am learning to be flexible and do whatever is asked of me – from printing, labeling, and stuffing 460 save-the-date envelopes to convincing the general manager of a large hotel to donate a two-night stay and restaurant certificate to our silent auction. Planning FOTY with the ADA has given me insight into what working for a non-profit organization is like and has given me much to think about in considering my career options.
March 21, 2014
Interning with Crossfit Worcester.
Name: Alexandra Rahal
Hometown: Queensbury, NY
Major: Organizational Communication
Internship Sponsor: Crossfit Worcester
- Utilizing the organization’s membership tracking and billing system, Zen Planner
- Processing membership applications, reconciling billing records and generating sales and revenue reports for management each month
- Working with third party vendors
- Developing an employee/trainer schedule based on forecasted and anticipated class sizes and employee availability
- Leading scheduled Crossfit classes
- Working directly with other trainers and the gym’s athletes in both a consultative and customer-service manner
- Processing accounts payable and reconciling monthly income, expenses and bank accounts
Crossfit Worcester is a privately-run company; we are not a franchise and all Crossfit gyms are individually owned and operated. At Crossfit Worcester we make sure that passion, quality training and programming are brought to the table to meet all of our consumers’ expectations.
As an intern, I am proud to talk about CFW with everyone and magnify all my awesome tasks and opportunities! For example, one of the coolest things I have done is assisting in planning a CFW sponsored event – Extreme Field Day for Kids. My main responsibilities included communicating with the CEO Theresa Hickey about the obstacle course and event. I was responsible for organizing the CFW station, bringing all gear/equipment to the site and setting up in a logical course for children of all ages. In addition, to help market the event, I reached out to the student body at Assumption about the event through email blasts and word-of-mouth. The event was a great success with over 700 kids participating throughout the day. This had to be one of my greatest experiences and assured me about my passion for the fitness industry and desire to help people become the best they can.
Another awesome project I’m working on deals with a third party vendor – Wodify. We use a central computer system called Zen Planner. Even though Zen Planner is a great system for organizing all facets of the business, our competition and news within the Crossfit world has us thinking otherwise. My job is to research Wodify and present a SWOT analysis of how it will impact CFW as a whole on a macro and micro level. This project is still in process, but I have already had meetings on the phone with a Wodify product specialist and a meeting on the web for an online demo of the product/ service.
I knew CFW was the perfect choice for me because of my passion for the fitness industry and love for Crossfit – the sport of fitness. Interning at CFW opened my eyes to how much hard work and dedication it really takes to run a business. However, at the same time, I truly see how working hard can also mean playing even harder. In other words, the work-hard play-hard philosophy is seen at its finest at CFW through the trainers, athletes and owners themselves.
Interning with Alzheimer’s Association.
Name: Kristin Flatekval
Hometown, State: Mahwah, NJ
Major: Organizational Communication
Internship Sponsor: Alzheimer’s Association
As a marketing communications intern, my primary responsibilities include:
- Planning and organizing two kick-off events to raise awareness for The Walk to End Alzheimer’s Disease
- Establishing relationships with families affected by Alzheimer’s Disease
- Recruiting new constituents and engaging these constituents and past walkers in the kick-off events
- Reaching out to businesses in the Massachusetts and New Hampshire area for prizes and sponsorships for the Ride to End Alzheimer’s Disease
The Alzheimer’s Association is a non-profit organization that envisions a world without Alzheimer’s by providing the best care for all affected by the disease. The organization is devoted to the advancement of research, the promotion of brain health, and the delivery of supportive services.
I have had the opportunity to use my communication and marketing skills to effectively reach participants for the Walk to End Alzheimer’s. I have implemented many of my marketing skills from my Marketing on the Internet class by updating social media for the organization. I have learned the importance of detail, consistency, working at a fast pace, and being a quick-change artist. Being flexible on the job is essential for all organizations. My managers make it clear that organizational skills and consistency are key.
Interning for a non-profit organization has given me an appreciation and understanding of a career in this field. A lot of dedication goes into working for a non-profit organization. Reaching out to families’ and loved ones affected by Alzheimer’s and promoting fundraising events have made me feel I am adding value to this organization.
Interning with Centro Las Americas.
Name: Melissa Guertin
Hometown: Fitchburg, MA
Internship Sponsor: Centro Las Americas
As an accounting intern, my primary responsibilities include:
- Preparing journal entries
- Preparing spreadsheets that assist at year end
- Assisting in other financial areas of the company as needed
My internship at Centro Las Americas has given me many learning experiences about managerial leadership style.
My supervisor encourages me to complete tasks on my own. She lets me finish the current task before assigning a new task. Once I complete a task, she thanks me and explains to me why doing that task helped her to complete her work and how it is used by the organization.
My current task is a spreadsheet with a list of unduplicated people. This spreadsheet has proven to be very time consuming, however, my work will shorten the time it takes for my supervisor to count up the unduplicated numbers to report to the state for funding. It is fulfilling to know that my work is valued by the company.
March 7, 2014
Interning with the Worcester Business Journal (WBJ).
Name: Kaitlyn Dussi
Hometown: Billerica, MA
Major: Marketing and Organizational Communication
Internship Sponsor: Worcester Business Journal (WBJ)
As an events and marketing intern, my primary responsibilities include:
- Contributing to special projects and high profile issues using various marketing channels
- Promoting and marketing the WBJ and its special events through social media, online invitations, and email blasts
- Communicating with employees and clients through email, mail, and personal calls
- Using software programs, such as Eventbrite and Mailchimp, to create online invitations to market events
- Entering important company information into the company’s software programs, Saxotech and Magazine Manager
- Assisting with multiple tasks at the same time
The Worcester Business Journal is a small company that supplies important business news to many businesses and decision-makers within the Worcester area. The company targets its products and services to senior executives in order support their business-to-business marketing model.
Interning at the WBJ has given me the opportunity to use my technical, marketing, and communication skills. I use Microsoft Word and Excel to create and organize spreadsheets containing information about clients. My main project is designing an event, through Eventbrite and Mailchimp, for the 2014 Information Security Summit for two of the WBJ’s clients. I contribute to this project with my marketing and written communication skills by developing marketing materials that are appealing to the eye, creating social media posts about the event, and communicating with potential attendees by giving them event information.
Being involved with event planning and marketing and experiencing the end product strengthens my work ethic that hard work pays off. I’m grateful to have this opportunity because it gives me real, hands-on projects and experience. This internship has taught me that building and maintaining strong relationships with customers and businesses is what truly drives business.
Interning with the Worcester Business Journal (WBJ).
Name: Alexandra White
Hometown: Milford, CT
Internship Sponsor: Worcester Business Journal (WBJ)
As the Event Planning and Marketing intern, my responsibilities include:
- Assisting my supervisor with creating and updating online promotions, design, and company/event information, through Eventbrite, Saxotech and social media
- Planning and executing events for the Central Massachusetts business community
- Creating event registration lists through Microsoft Excel, communicating with businesses via email, documenting attendees, honorees and their personal information
- Updating WBJ’s sales representatives’ information and clients through Magazine Manager
- Generating invoices and receipts through company files
- Writing press releases
The Worcester Business Journal is the region’s definitive source for business news. We honor business professionals at our professional celebration events and present networking opportunities. As an event planning and marketing intern, I am responsible for projects beginning with updating client information to being involved in the planning and final execution of an event. Being involved in event planning allows me to have the chance to interact with all of the departments of the organization. This internship offers me the experience to be a part of a successful event from start to finish and to market this event online.
For example, I was involved in the Best Of Business Awards (BOB) that WBJ hosts every year. I communicate through email with the attendees and honorees of the event, organize registration lists, develop the agenda for the evening and evaluate how the event was planned. The most rewarding aspect of being a part of all the tasks was to be present at the event, and with my own eyes, see what the company had achieved. It was an incredible feeling to meet and observe the business professionals I communicated with prior to the event. All of the smaller tasks I completed paid off when looking at the success of the event.
I have gained networking experience with the business professionals from the Central Massachusetts community. These professionals are extremely easy to communicate with and when people see that I am an intern, it opens up the floor for much more conversation. All of my responsibilities have given me a step ahead in searching for my business career path.
March 3, 2014
Interning with the YMCA of Central Massachusetts
Name: Erika J. Jyringi López
Hometown: Quincy, MA
Major: International Business
Internship: YMCA of Central Massachusetts
As the Marketing/ IT intern, my responsibilities include:
- Assisting the IT innovator with web design, email marketing, maintenance of the organization’s website, electronic publications, and social media.
- Implementing a social web strategy and ensuring the messages are consistent with YMCA marketing efforts
- Analyzing and researching website options to enhance the association’s vision, voice, and credibility.
The YMCA, the nation’s leading nonprofit organization based in Christian ideals, is committed to three focus areas: youth development, healthy living and social responsibility. These focus areas are the backbone of the mission. The essence of the organization is: reaching out to the community to encourage the development of leadership qualities in youth, supporting healthy lifestyles and providing a refuge for needy community members.
I began interning with a preconceived notion that doing work independently would mean stepping on my supervisor’s toes. I think this can be a tough situation for college interns. There is a fine line between knowing my boundaries, and being an independent worker in order to be of value to the organization. I found myself thinking I am expecting to know everything, know how to do everything well, and be a success at my first project. I was afraid to ask for help, afraid to show I needed help, and often in these situations, I fumbled. My supervisor told me that I was over-thinking. He had also told me that being an independent worker and taking initiative in daily tasks is a quality that businesses look for in their employees.
I spent the rest of my afternoon thinking about what my supervisor had said to me. I reminisced on past projects I had worked on in my academic life and extra- curricular life and realized that what he said was so true! I had an “aha!” moment. I realized that now I had found my motivation in academics, in student organizations, and most importantly, my internship. I needed to take the initiative to complete daily tasks. I needed to independently, reach out to other employees for information in order to create my own marketing campaigns and engage in social media networks. As I have overcome this challenge, my relationship with my supervisor has grown. I have taken a lot more initiative in daily organizational tasks. All in all, I have gained insight into my work ethic and professional responsibility.
February 28, 2014
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Interning with Brooks Pond Apartments
Name: Michael Sullender
Hometown: Lunenburg, MA
Major: Organizational Communication
Internship Sponsor: Brooks Pond Apartments
As a property management intern, my primary responsibilities include:
- Preparing residential leases and renewals
- Coordinating vendor work orders with tenants
- Evaluating credit history analyses of applicants
- Conducting walk through, entry and exit inspections with tenants
- Maintaining current lease files and tenant history
As a property management intern, I am experiencing and learning first-hand how residential apartments are run on a day-to-day basis. Brooks Pond is a comfortable and friendly environment that has provided me the opportunity to use many of the communication concepts and skills we discuss in my Organization Communication classes.
In successful property management, there is a great deal of interpersonal communication between tenants and management. I am dealing with tenants and prospective applicants constantly and the skills I have learned in the classroom have enabled me to be fully capable of conquering any questions or issues a tenant might be dealing with. For example, I recently advocated for a tenant who had a misunderstanding with management over a parking space. I was able to resolve this issue by communicating between the tenant and my supervisor to work out an agreement that was satisfactory for everyone involved.
My internship has taught me a great deal about the working environment and I am glad that I am able to add value to the organization. The experience I am gaining from my internship is making me a confident professional