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February 18, 2013

Matthew Heard: Cumulus Media
Interning at Cumulus Media

Interning at Cumulus Media


Name: Matthew Heard
Hometown/State: Manchester, Connecticut
Major: Marketing and Music
Internship Sponsor: Cumulus Media


Primary Responsibilities:

I work in the Promotions Department for Cumulus Media’s three radio stations: 104.5 WXLO, 100 WWFX, and 98.9 WORC. Working as the promotions intern, my duties include: creating advertising proposals, preparing playlists for live events and updating the website/social media platforms. 


Blog Entry:

With my double majors in marketing and music,  I would like to enter the music business after graduation.  My internship experience has shown me the business processes behind delivering music to people on a mass scale. The Promotions Department is the vital link between the distributor (the station) and the end user (the listener). By organizing contests, preparing events and giving away prizes, I help listeners to develop a connection with the station, which results in their continued listenership.


To maintain this station- listener relationship, I use the skills I have learned in my marketing classes to act as a liaison between the promoters, concert production companies and the listeners. By updating the station’s social media and website, I assist in developing loyal listeners.


Promoters/concert production companies often provide  contest prizes in order to accomplish their most important objective: to promote their artists. We create proposals that negotiate the exchange of concert tickets for advertising airtime, a result that is beneficial for both organizations. I am also looking forward to other duties which will include working at artist meet-and-greets and event planning for station appearances.

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