Interning at Cumulus Media
Name: Matthew Heard
Hometown/State: Manchester, Connecticut
Major: Marketing and Music
Internship Sponsor: Cumulus Media
I work in the Promotions Department for Cumulus Media’s three radio stations: 104.5 WXLO, 100 WWFX, and 98.9 WORC. Working as the promotions intern, my duties include: creating advertising proposals, preparing playlists for live events and updating the website/social media platforms.
With my double majors in marketing and music, I would like to enter the music business after graduation. My internship experience has shown me the business processes behind delivering music to people on a mass scale. The Promotions Department is the vital link between the distributor (the station) and the end user (the listener). By organizing contests, preparing events and giving away prizes, I help listeners to develop a connection with the station, which results in their continued listenership.
To maintain this station- listener relationship, I use the skills I have learned in my marketing classes to act as a liaison between the promoters, concert production companies and the listeners. By updating the station’s social media and website, I assist in developing loyal listeners.
Promoters/concert production companies often provide contest prizes in order to accomplish their most important objective: to promote their artists. We create proposals that negotiate the exchange of concert tickets for advertising airtime, a result that is beneficial for both organizations. I am also looking forward to other duties which will include working at artist meet-and-greets and event planning for station appearances.