Interning at RDW Group, Inc.
Name: Faye Catalan
Hometown/State: Coventry, RI
Majors: International Business and Spanish
Internship Site: RDW Group, Inc.
Primary Responsibilities:
While interning with the RDW Group, I am applying my business and communication skills with my work with clients, including the Higgins Armory Museum, Reliant Medical Group, and the Worcester Art Museum. My primary responsibilities include: conducting market research, drafting and revising press releases and reports, attending internal and client meetings, and providing feedback for creative projects.
Blog Entry:
RDW Group, Inc., an integrated communications agency located in Worcester, Boston, and Providence, specializes in advertising, marketing, and public relations. “Think. Work. Win.” – the agency’s slogan, embodies the distinctive attitude of the RDW Group and their ability to satisfy and exceed the expectations of their clients.
As an account services intern, I am exposed to the creative process of developing goals and strategies for clients. My work allows me to experience all facets of PR that are required to successfully represent a client.
RDW Group has entrusted me with project responsibility. More specifically, I have gotten to know the agency’s clients on a deeper level by attending meetings to discuss marketing strategies and public relations, as well as to prepare clients to give accurate and informative interviews.
I am hoping that through this experience I will deepen my knowledge and fluency in account management and public relations, as well as learn to apply my creativity and communication skills.