- Interning with Assumption College Career Services
Name: Tyler Alston-Swan
Home Town: East Hartford, CT
Major: Organizational Communication
Internship Sponsor: Career Services, Assumption College
- Review current marketing/communication/student engagement efforts and benchmark against best practices
- Develop a comprehensive marketing and communications strategy to effectively engage students.
- Create materials (including graphics, posters, mailings, messages, etc.) and execute approved plans
- Research and implement opportunities to engage with students via social media
Assumption College’s Office of Career Services is dedicated to helping undergraduate students map out their future careers from the day they arrive at Assumption through graduation.
As a marketing and communications intern, I have had a unique and vital role in the Office of Career Services. This significance stems from not only being a student at Assumption, but a senior as well. I have been able to use the tacit knowledge I have acquired during my undergraduate years to evaluate current practices. I made recommendations and soon the development and implementation of marketing and communication campaigns began. Creativity and the ability “to think on your toes” are significant assets to successfully be able to connect with students; these are some of my strengths.
My Marketing on the Internet course this semester has showed me that if website users cannot easily perform the task(s) that a website is intended for, then the use of that site will be significantly lower. At the start of my internship I had a meeting with my supervisor to discuss the opportunity to increase the accessibility and usability of the current “Hound Explorer” site. My supervisor shared with me that she is in search of a new vendor to provide an interactive tool that links employers with prospective student candidates and she wanted to incorporate my input. This past month I evaluated both the current and proposed vendors’ websites using some of the usability guidelines from the MIT checklist. All the students I have spoken with about the current “Hound Explorer” website are excited about the possibility of an improved site. It is a great feeling to know that the knowledge I have acquired as an Organizational Communication major is useful in the evaluation and decision process of deciding on a new vendor system.