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October 22, 2012

Michael Scola: RDW Group, Inc.
Interning at RDW Group, Inc.

Interning at RDW Group, Inc.

Name: Michael Scola
Hometown: Burlington, MA
Major: Organizational Communications
Internship Sponsor: RDW Group, Inc.


Primary Responsibilities:  As an Account Executive Intern at RDW Group, I utilize my written and oral communication skills while serving clients such as:  Reliant Medical Group, Higgins Armory Museum, and the Worcester Art Museum. My responsibilities include: conducting trend research, developing media lists, drafting media releases and reports, reviewing media plans, composing copy for billboard and 60-second radio ads, attending internal and client meetings, and providing input for creative projects.


Blog Entry:  “Think. Work. Win.” The RDW Group slogan truly represents the approach we take to satisfy and exceed the demands of our clients. As an integrated communications agency, RDW Group specializes in advertising, marketing, and public relations.


Overall, I have been extremely pleased with the amount of responsibility RDW has given me. Throughout the day I work on multiple projects for multiple clients, which has provided me with experience in account management and enabled me to utilize my creative nature in a professional capacity.


Among the various projects I am assigned, a frequent example is composing media releases for Reliant Medical Group when a new doctor is hired. This has required me to apply concepts I have learned in Business & Technical Writing, Advertising, and Public Relations courses. Furthermore, the process of drafting the release and meeting with my supervisor until it is finalized has honed my sense of client awareness and their expectations.


This internship has given me the tacit knowledge and professional experience that motivates me to pursue a career in advertising.

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