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October 4, 2012

Mark Forster: Worcester Business Journal
Interning at the Worcester Business Journal

Interning at the Worcester Business Journal

 

Name: Mark Forster
Hometown: Marlborough, MA
Major: Marketing
Internship sponsor: Worcester Business Journal

 

Primary Responsibilities:

  • Assist with various marketing needs for events, such as promotional ads, social media, and press releases
  • Prepare post- event follow ups with sponsors and attendees
  • Manage the website by updating events page and calendar dates
  • Conduct market research to assist the sales representatives

Blog Entry:

 

The Worcester Business Journal is the region’s largest distributor of business news.  I am very fortunate to have the opportunity to intern with such an established company.   Working in the Events and Marketing Department under the Event Manager has given me the opportunity to utilize and enhance my marketing and communication skill sets.

 

As an intern, I jumped right into event planning.  I was immediately asked to start communicating with sponsors and create spreadsheets to register their friends and family who would like to attend.   Yes, it was tedious work, but it made me to realize that in order for an event or for the business to be successful, organizational tasks must be performed.  Recently, I have been working on promotional ads, social media tag lines and press releases.  My Advertising course has prepared me to tie in promotional concepts to make appealing flyers that will capture the target market’s attention.  Before this experience I had never written a press release, which made the first one a challenge for me.  My manager is very helpful in guiding me to write effectively for promotions.

 

The most positive attribute in the office is the environment and structure. There are separate departments but they work together as a team in a cross-functional structure.   Understanding the structure and the culture of the company has prepared me for the workplace because I know more about myself and the environment that will help me to succeed.

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