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April 10, 2012

Emily F. Marino: Assumption College, Office of Public Affairs
Interning in the Assumption College Office of Public Affairs

Interning in the Assumption College Office of Public Affairs

 

Name: Emily F. Marino
Hometown: West Springfield, MA
Major: Marketing
Minor: Finance
Internship Sponsor: Assumption College, Office of Public Affairs

 

Primary Responsibilities:

  • Researching, interviewing and writing articles/profiles for print and web publication
  • Writing press releases and maintaining a news media contact
  • Working with interactive media to enhance Assumption College’s presence
  • Writing, editing and overseeing the production of the playbill and promotional materials for the College’s spring musical, “Seussical”

Blog Entry:

As an intern in the Office of Public Affairs, I have had the pleasure of contributing to the behind-the-scenes marketing action of Assumption College. As a student you sometimes forget that an institution needs to market itself and this internship experience has opened my eyes to the internal and external communication activities that occur daily. 

 

I have built a portfolio of writing samples and have gained hands-on experience as a quick-change artist because of the number of different tasks I perform daily. I frequently write press releases and media advisories, which I learned to write in my Public Relations class. I also contribute frequently to the content on the Assumption College Facebook page, where I apply knowledge from my Marketing on the Internet class. Marketers need to know their audience and be clear in the action they want them to take from the content they share on social media platforms.

 

My main project throughout my internship has been producing the playbill and developing promotional materials for Assumption College’s spring production of “Seussical, The Musical”.  It has been an especially enjoyable experience because I am a big fan of Dr. Seuss.  The development of the playbill involved collecting and editing bios, attending meetings with various departments, and laying out all the pieces needed for the playbill. I am excited to see the musical in a few weeks, as well as the audiences’ reactions to my playbill.  Overall, I am ending the semester having gained an immense amount of knowledge that I can transfer into the job market when I graduate.

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