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April 2, 2012

Margaux Finan: RDW Group, Inc.
Interning at RDW Group, Inc.

Interning at RDW Group, Inc.


Name: Margaux Finan
Hometown: Millis, MA
Major: Organizational Communication, Visual Arts with a History Concentration
Internship Sponsor: RDW Group, Inc.


Primary Responsibilities: As an intern at RDW Group, I have been able to incorporate my business and creative sides while working with various companies, including: Reliant Medical Group, Higgins Armory Museum, and Worcester Art Museum. My responsibilities include: composing media lists, developing marketing campaigns, writing press releases and text for billboards, and providing clients with creative, integrated marketing strategies.


Blog Entry: RDW Group, Inc. takes an integrated marketing, advertising, and public relations approach to their strategies with clients. I believe they also take an integrated approach to working with interns by focusing on our individual strengths and challenges; this motivates us to perform at our best.


RDW Group, Inc. has provided me with an experience that has jumpstarted my career in public relations. Because of their integrated approach with interns, I have learned that I can succeed in communicating with clients on a professional level and that writing skills are a continual work-in- progress. For example, writing PR Plans for various clients has shown me that each corporation and company is unique, and a specific style is needed to customize tactics and strategies for each client. This Is known as audience analysis.


RDW Group, Inc. has provided me with insight to the “work hard, play hard” organizational culture. All of us at RDW work hard to accomplish various goals, whether it involves participating in a client pitch or researching for articles. RDW Group, Inc. is also a close community of employees who make sure to spend time throughout the day to form professional relationships. 


RDW Group, Inc. is definitely a place of “go getters” and goal accomplishment. We provide our clients with top-level work, and enjoy doing so.

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