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March 2, 2012

Molly Wiley: Dunkin’ Brands
Interning at Dunkin’ Brands

Interning at Dunkin’ Brands

 

 

Name: Molly Wiley
Hometown: Princeton, MA
Major: Marketing
Internship Sponsor: Dunkin’ Brands

 

Primary Responsibilities:
As an intern at Dunkin’ Brands, I assist in planning and promoting corporate-sponsored events, design and plan creative campaigns for the sports sponsorships in the Boston and New Hampshire markets, and organize special events.

 

Blog Entry:
As an intern at Dunkin’ Brands, I am actively involved in the planning of events for our markets.  I helped to advertise Dunkin’ support for the Patriot’s after the AFC championship before they played in the Super Bowl, and also helped to develop a creative plan for a Red Sox spring training promotion co-sponsored by Dunkin’ Donuts, mlb.com and JetBlue.   My class on Marketing on the Internet helped me to understand what will keep a campaign successful once it goes out on the worldwide web.

 

Dunkin’ has given me the opportunity to work in an environment that involves my two passions -  delicious coffee and Boston sports!  My managers have taught me valuable marketing concepts in order for me to succeed in the marketing world, while also allowing me to spearhead my own projects and campaigns and show what I can do.  Dunkin’ has taught me the real value a consumer has to a business and how much franchisees’ rely on a support system from the company in order to be successful.

 

Working at Dunkin’ Brands has been a dream come true, as cliché as that may sound.  I have always wanted to work to find out why consumers choose to purchase and use specific products.  Dunkin’ works to find what our customers like the best and we strive to find out how we can improve the start to their day, everyday.

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