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March 2, 2012

David M. D’Amico Jr.: RDW Group, Inc.
Interning at RDW Group, Inc.

Interning at RDW Group, Inc.

 

Name: David M. D’Amico Jr.
Hometown: Johnston, RI
Major: Organizational Communication
Internship Sponsor: RDW Group, Inc.

 

Primary Responsibilities: As an intern at RDW Group, I am an account executive on two accounts. My  other responsibilities include: conducting competitor research, developing marketing campaigns for clients, composing press releases, writing media advisories, putting together 15-second radio ads, providing clients with creative direction and evaluating  marketing strategies.

 

Blog Entry: Hello all, my name is David D’Amico and I am a junior Organizational Communication major deciding on a minor in either Marketing or Graphic Design.  Compared to my past job experiences, RDW Group has the best organizational culture “fit” for me. RDW combines the vast communication expertise of its employees with an organic structure that incorporates interns -  as much as top executives – on a single electronic network with access to all accounts.

 

I feel very prepared at my internship due to the many foundation classes I have taken in the Business Studies Department.  I have used my organizational communication skills in meeting with clients such as The Rhode Island Public Transit Agency, St. Patrick’s Academy, NRI Chamber of Commerce, and the Leominster Credit Union to decide on the best communication strategies that fit their goals. My most exciting task at RDW was developing my own marketing campaign for a client. In doing so, I applied concepts from both my Marketing Management and Public Relations courses.  

 

Throughout my time at RDW, I have been inspired by how the RDW mission and vision is played out in front of me everyday.  RDW is not your average communications agency.  We not only provide clients with integrated communications plans -  we also assist them with the implementation of these plans.  It’s an exciting place!

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