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October 12, 2011

Alexander Coury: Central Massachusetts Convention and Visitors Bureau (CMCVB)

Interning at the Central Massachusetts Convention and Visitors Bureau


Name: Alexander Coury
Hometown: Holden, MA
Major: Organizational Communication
Internship Sponsor: Central Massachusetts Convention and Visitors Bureau (CMCVB)


Primary Responsibilities:
As an intern at the CMCVB, I am responsible for: updating the organization’s website, creating media releases, and researching information on local businesses and their events. I also help to prepare mailings, newsletters, and other promotional literature for the CMCVB’s members.


Blog Entry:
I am having a wonderful experience interning at the Central Massachusetts Convention and Visitors Bureau. I have completed a variety of projects, from creating media releases on the organization’s website to editing and formatting newsletters. In completing these tasks, I have come to realize just how many organizations and businesses in the Central Massachusetts region rely on the CMCVB for advertising and publicity. Knowing that my efforts here at the CMCVB are going to be seen by many members of the business community, makes my internship experience all the more rewarding.


My classes at Assumption have also helped with me complete my internship tasks. The skills I have gained from my classes, such as Writing and Editing, Marketing Management, and Communication Theory, are put to the test each day of my internship. Constant revision, editing, and proper communication are crucial when preparing newsletters, web content, and other promotional items.


The lessons I have learned in my Marketing on the Internet class have also proven to be of tremendous use because much of the CMCVB’s marketing initiatives are done on the internet. Social media marketing, such as Facebook, is also an important component of the organization’s marketing strategy. The skills I have gained are being put to good use, and this has made me appreciate the value of my Organizational Communication major.

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