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April 26, 2011

Brittany Boyle: Elevate Communications
Interning at Elevate Communications in Boston, MA

Interning at Elevate Communications in Boston, MA

 

Name: Brittany Boyle
Hometown: Grafton, MA
Major: Marketing
Internship Sponsor: Elevate Communications, Boston, MA
 
Primary Responsibilities:

I am a public relations intern at Elevate Communications where I am assigned to the Practically Green account. I also assist with other client accounts and perform a variety of tasks including: creating/updating media lists, contacting/following up on news pitches and recording coverage to show the value of our public relations work to our clients. I also conduct online research and produce news clippings.
 
Blog Entry:

While working at Elevate Communications, I have gained valuable “real” world marketing skills. On my first day I was thrown into a team on new projects for the Practically Green client. Because it was the busiest time of year, it made it easier to adapt to the working environment because I was constantly being taught and given a lot of responsibility right away.
 
What I like most about my internship is the variety of work. Every day there are different assignments that need to be completed, such as updating lists, finding new outlets or ways to get our clients’ names and brands out to the public. Although work may seem tedious at times, I know that my work has a positive impact for the client, making me a valuable asset to the team.
 
This opportunity has allowed me to achieve an understanding of -  and an appreciation for -  how a public relations company, which serves a variety of clients, works. In the past, I never thought about how much time and effort goes into a simple news pitch.

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