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March 3, 2010

Julie Morrison: Hanover Theatre

At the Hanover Theatre office

Name: Julie Morrison
Hometown: Wellesley, MA
Major: English
Internship Sponsor: The Hanover Theatre for the Performing Arts


Roles and Responsibilities:


As an intern in the Marketing Department at The Hanover Theatre, my responsibilities include: distributing promotional materials; coordinating media advertising placements; updating the website and social media accounts; fostering positive relationships with local businesses such as restaurant owners and advertisers; customizing online marketing and PR checklists for each new show; drafting press releases; tracking advertising and marketing expenses; gathering and filing information for marketing settlements; answering frequently asked questions and issues via email and phone contact; researching potential businesses for added advertisement; and coordinating continued progress on ongoing projects with other interns.


  Blog Entry:


As a marketing intern with the Hanover Theatre, I am gaining insight into the marketing side of theater performances and all of the background work that goes into making a theatre of this caliber work. The Hanover Theatre is a fast-paced environment with a small staff who work to make sure that each day at the Hanover presents us with new challenges.


As an English major, I have a strong background in writing and performance, so my skill set is used effectively in the drafting of press releases and articles. Recently, I updated the Hanover Theatre’s website to be more user-friendly and cohesive with the goal of boosting the site’s visitor count.


This internship is a great opportunity to learn every aspect of working for a theater organization, as well as a great way to meet new people and become involved in the Central Massachusetts community.

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