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December 14, 2009

Kristen Hartka: Worcester Sharks
Interning for the Sharks
Interning for the Sharks


Name:  Kristen Hartka

Hometown:  Wilmington, MA

Major:  Organizational Communication

Location:  Worcester Sharks American Hockey League (AHL)


Roles and Responsibilities:


In addition to working every home game for the fall 2009 season, I have drafted and reviewed sponsorship proposals, updated the Sharks website, created Excel sheets to update customer information, coordinated a promotional campaign with local movie theaters to promote our January 31, 2010 game, worked with the Birthday Club and researched marketing tools to raise awareness and interest in the Sharks organization.


Blog Entry:


As a corporate sales/marketing intern with the Worcester Sharks, I have gained insight into the production of a sports organization. The Worcester Sharks is a fast-paced environment with a small staff so there are always tasks to accomplish for the day. I have worked in multiple departments helping with projects and preparing for home game operations. My classes in the Organizational Communication major, such as Interpersonal Communication and Strategic Managerial Communication, have prepared me to communicate effectively to be successful in this position.


This internship transcends the marketing field into public relations, community relations, and corporate partnership relations. It is a great opportunity to learn every aspect of working for a sports organization, as well as a great way to meet new people and become involved in the Central Massachusetts community.

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