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December 10, 2009

Kristen Proscia: City Living Magazine

Name: Kristen Proscia
Hometown: Chelmsford, MA
Major: Marketing
Expected Year of Graduation: 2010
Internship Sponsor: City Living Magazine


Primary Responsibilities:
As a marketing intern for City Living Magazine, I am assigned multiple tasks, including: researching potential products to feature in upcoming issues, e-mailing and contacting PR companies, writing articles, researching local events, and building new contacts for the magazine. 


Blog Entry:
Being an intern for City Living Magazine, a part of CLM Media Inc., has allowed me to take the many lessons that I have learned in my marketing courses and apply them to the job. 


In my Marketing on the Internet course, I have been able to connect the concepts and ideas discussed and relate them to the work that I perform at City Living Magazine. Many of my assignments involve utilizing the internet as an important tool, either by researching upcoming events and new products that can be featured in the next issue, or contacting PR companies about products. This experience has provided me with a better understanding of how advertising agencies market their clients’ products to consumers on the worldwide web.


I have recently been assigned to write an article about high- end jewelry items for the holiday season that will be featured in the December/January issue. This gives me the opportunity to showcase my writing skills and add to my portfolio.


My internship has been a highly positive experience; I encourage all students to seek out an internship that interests them and take advantage of the Internship in Business course at Assumption College.

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