Interning with Expose Yourself Public Relations.
Name: Ivy Boulay
Hometown: Leominster, MA
Major: Marketing and English Mass Communications
Internship Sponsor: Expose Yourself Public Relations
As an assistant communications intern, my responsibilities include:
- Attending meetings with clients to discuss potential marketing plans
- Writing press releases and blogs for clients
- Working with a publicist and social media director as a team to complete tasks and come up with new ideas
- Updating clients’ social media accounts on a daily basis
- Keeping clients updated and recording account activity
- Proof reading and editing material
- Researching content for clients
Expose Yourself Public Relations is an up and coming public relations boutique in Shrewsbury, MA, that specializes in media relations, brand identity, online marketing, content creation, events, and crisis communications. They serve clients from rock stars to realtors, and they help businesses define who they are, who they want to be, and who they want to target .Expose Yourself establishes their clients as the best in their field, and is passionate about making their clients successful.
As an intern, I started out doing basic tasks so that I would learn the processes and technology and get a feel for what Expose Yourself does in general. I was learning a lot, but I wanted more responsibility. I worked up some courage and expressed to my co-workers that I was interested in writing. One day I walked in and was asked by the publicist to research and write a blog for one of our clients. I was extremely nervous, and re-read my blog over and over. I turned my work in, and to my surprise, my coworkers loved what I had written. Now I am a ghostwriter – and confidently write many blogs and press releases for our clients.
My classes in English and Marketing have helped me to be successful at my internship; I constantly find myself referring back to material I learned. Specifically, my writing classes have helped me when I write content for clients to look at the big picture and express what our clients want to say in an effective manner. My marketing classes have taught me to understand clients’ needs and how to reach their target audiences.
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