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April 14, 2014

Lauren Zaremba: The Worcester Sharks (AHL)
Interning with the Worcester Sharks (AHL).

Interning with the Worcester Sharks (AHL).

 

Name: Lauren Zaremba

Hometown: Wilmington, MA

Major: Marketing

Internship Sponsor: The Worcester Sharks (AHL)

 

As a Marketing and Operations Intern, my primary responsibilities are to:

  • Direct the Kid’s Club by selling memberships and promoting a positive fan experience
  • Assist in the research and development of sales campaigns
  • Assist with the execution of concourse activities during games
  • Help with pre-and post-game set up

 

Blog Entry:

The Worcester Sharks is an American Hockey League team devoted to providing the highest quality sports and entertainment experience for their fans in Central Massachusetts. From the players to the office staff, everyone at the Sharks is committed to customer service, and dedicated to excellence and community involvement.

 

My primary responsibility is to manage the Kid’s Club during game days. I sell Kid’s Club memberships, hand out birthday party packages, monitor the prize wheel, and support various promotions. Overall, my duty is to create a positive fan experience and promote our brand to our children and young families. Since the Kid’s Club table is at the front of the concourse, I also act as a service center for fans.

 

Working at the Sharks has taught me about what goes into running a professional sports team. From sales- to marketing- to account executives- to corporate finance- each member of the Sharks works together as a team to ensure that all game days run smoothly. Classes such as Intro to Marketing and Marketing Management have prepared me for working in this team-based approach.

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