Interning with the Assumption College, Athletic Department.
Name: Alie Carlson
Hometown: Hebron, CT
Major: Organizational Communication
Internship Sponsor: Assumption College, Athletic Department
As a marketing intern, my primary responsibilities are to:
- Develop and implement new marketing and promotional strategies for the college’s athletic department
- Create marketing event evaluation forms, posters and postings on social media
- Assist in carrying out in-game marketing promotions and contests for students, such as Chuck- A- Puck, Baseball Bingo and Sponsor a Player Day
- Develop and execute a new Instagram campaign called #PosingwithPierre
Interning in the Athletic Department has been a good experience because it allows me to put into practice concepts that I have learned in my communication and business classes. I regularly use my communication skills, both written and verbal, to complete tasks. I draw on my marketing classes to develop creative ways to increase fan involvement and attendance at athletic events.
The major challenge that my team members and I have faced this semester is generating interest from the student body. As I have learned in my marketing classes, students are more inclined to attend athletic games if the events are personally relevant to them. Meaning, if they play a sport or have a friend who plays, then they are more likely to attend a game. The difficulty is creating and communicating that personal relevance for the students who have little interest in athletic events.
Our discovery is that students respond to cash prizes and free giveaways. However, these are limited because of our marketing budget. I continue to work to develop new incentives for students and to create a connection between them and athletic events to increase fan attendance and support. For example, the #PosingwithPierre campaign encourages students to take a picture with the school’s mascot for a chance to win $25. This promotion creates excitement and awareness for upcoming athletic events.
As a four-year member of the varsity volleyball team at Assumption, my internship has helped me to discover a potential career path that successfully blends my studies and interests.
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