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April 8, 2014

Jackie Ellingson: Assumption College, Enrollment Management
Interning with the Assumption College Office of Enrollment Management.

Interning with the Assumption College Office of Enrollment Management.

 

Name: Jackie Ellingson

Hometown: Middletown, CT

Major: Marketing

Internship Sponsor: Assumption College, Enrollment Management

 

As a Marketing Intern, my primary responsibilities are to:

  • Check analytics of webpage and email using Google Analytics and eduConverse
  • Develop marketing materials
  • Assist with photo/image selection and organization
  • Evaluate social media campaigns (Twitter and Instagram)
  • Organize spreadsheets based on analytics
  • Evaluate and make recommendations for Admissions website

 

Blog:

Assumption College’s Enrollment Management Department is responsible for both Admissions and Financial Aid. I work in Admissions on marketing strategy and brand awareness. Admissions is responsible for increasing the enrollment by targeting students, and showing them that AC is their best choice for a college education. Our theme is: Assumption College “lights the way” for their future.

 

I have the opportunity to intern for the new Marketing Director of Enrollment Management. I utilize my marketing, communication and technical skills, which I developed from my marketing, advertising and computer science courses. This role consistently strengthens my skills and helps me to acquire new skills such as: time management, organizational skills, prioritizing and the importance of detail and consistency.

 

I work a lot with analytics using Google Analytics and eduConverse. I check analytics for emails, social media and the Admissions website. I develop spreadsheets to compare and contrast our progress within the analytics of our online marketing outlet. I am grateful to be interning in this position because it gives me experience in the type of analytical marketing I would like to pursue in my career.

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