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April 1, 2014

Colleen Murphy: American Diabetes Association
Interning with the American Diabetes Association.

Interning with the American Diabetes Association.


Name: Colleen Murphy

Hometown: Uxbridge, MA

Major: Organizational Communication

Minors: Marketing and Writing

Internship Sponsor: American Diabetes Association


As a special events Intern responsible for the Father of the Year Awards, my duties include:

  • Developing media lists, maintaining press clip files, writing news releases, pitching feature stories, and writing articles for newsletters
  • Finding and soliciting auction items for the silent auction
  • Organizing day-of-event logistics with the Event Manager
  • Creating event collateral with the Event Manager
  • Assisting with special projects and administrative duties as assigned


Blog Entry:

The American Diabetes Association’s (ADA) mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. They fund research to prevent, cure and manage diabetes, as well as deliver services and information to hundreds of communities. The ADA’s annual Father of the Year (FOTY) Awards honors several great fathers who balance a dedicated work life along with being an active father and member of the community. This year’s event is set to raise over $238,000 to help the ADA succeed at their mission.


I have had the opportunity to apply some of the concepts I have learned with my Organizational Communication major and marketing and writing minors while helping to plan the FOTY Awards. Soliciting silent auction items for FOTY requires careful and persuasive written and verbal communication skills in informing perspective donors that our event not only provides crucial benefits to society, but also will help to promote their company’s corporate social responsibility through auction signage.


I now realize how much goes into planning such a large event. While I only play a small role in the process, I can see that each step is crucial to a polished, successful final event. I am learning to be flexible and do whatever is asked of me – from printing, labeling, and stuffing 460 save-the-date envelopes to convincing the general manager of a large hotel to donate a two-night stay and restaurant certificate to our silent auction. Planning FOTY with the ADA has given me insight into what working for a non-profit organization is like and has given me much to think about in considering my career options.


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