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March 21, 2014

Alexandra Rahal: Crossfit Worcester
Interning with Crossfit Worcester.

Interning with Crossfit Worcester.


Name: Alexandra Rahal

Hometown: Queensbury, NY

Major: Organizational Communication

Internship Sponsor: Crossfit Worcester


Primary Responsibilities:

  • Utilizing the organization’s membership tracking and billing system, Zen Planner
  • Processing membership applications, reconciling billing records and generating sales and revenue reports for management each month
  • Working with third party vendors
  • Developing an employee/trainer schedule based on forecasted and anticipated class sizes and employee availability
  • Leading scheduled Crossfit classes
  • Working directly with other trainers and the gym’s athletes in both a consultative and customer-service manner
  • Processing accounts payable and reconciling monthly income, expenses and bank accounts



Crossfit Worcester is a privately-run company; we are not a franchise and all Crossfit gyms are individually owned and operated. At Crossfit Worcester we make sure that passion, quality training and programming are brought to the table to meet all of our consumers’ expectations.


As an intern, I am proud to talk about CFW with everyone and magnify all my awesome tasks and opportunities! For example, one of the coolest things I have done is assisting in planning a CFW sponsored event – Extreme Field Day for Kids. My main responsibilities included communicating with the CEO Theresa Hickey about the obstacle course and event. I was responsible for organizing the CFW station, bringing all gear/equipment to the site and setting up in a logical course for children of all ages. In addition, to help market the event, I reached out to the student body at Assumption about the event through email blasts and word-of-mouth. The event was a great success with over 700 kids participating throughout the day. This had to be one of my greatest experiences and assured me about my passion for the fitness industry and desire to help people become the best they can.


Another awesome project I’m working on deals with a third party vendor – Wodify. We use a central computer system called Zen Planner. Even though Zen Planner is a great system for organizing all facets of the business, our competition and news within the Crossfit world has us thinking otherwise. My job is to research Wodify and present a SWOT analysis of how it will impact CFW as a whole on a macro and micro level. This project is still in process, but I have already had meetings on the phone with a Wodify product specialist and a meeting on the web for an online demo of the product/ service.


I knew CFW was the perfect choice for me because of my passion for the fitness industry and love for Crossfit – the sport of fitness. Interning at CFW opened my eyes to how much hard work and dedication it really takes to run a business. However, at the same time, I truly see how working hard can also mean playing even harder. In other words, the work-hard play-hard philosophy is seen at its finest at CFW through the trainers, athletes and owners themselves.

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