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December 5, 2013

Jeffrey Lewis: Worcester Sharks (AHL)
Interning with the Worcester Sharks (AHL)

Interning with the Worcester Sharks (AHL)


Name: Jeffrey Lewis

Hometown: Westford, MA

Major: Organizational Communication

Minor: Marketing

Internship Sponsor: Worcester Sharks (AHL)


Primary Responsibilities

  • Assist in the research and development of new season ticket marketing campaigns
  • Assist with the execution of concourse activities during games
  • Assist in pre and post-game setups


Blog Entry

The Worcester Sharks is a hard-working team which strives toward one common goal – to be the best hockey team in the AHL, the American Hockey League. Each employee works diligently to provide the best customer service and an unforgettable Sharks’ game experience for fans.


As a Marketing Intern, I am analyzing the season ticket packages for all of the AHL teams and comparing that information to the activities of the Sharks. It is up to me to shift through all the information and determine how the Sharks could offer a better pricing deal and experience to their season ticket holders.


The “a-ha learning moment” I had during the internship is when I was put in charge of running the music during youth hockey games. I had no prior experience and had to quickly learn what to do, which made it exciting. The thrill of being given this important game-day operation made me feel needed by the organization.


One of the lessons I have learned is that every person, intern to full-time staff, must follow the operational game-day plan. This ensures that fans will indeed get the best possible game experience!

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