Interning at the Worcester Business Journal (WBJ)
Name: Lauren Carrington
Hometown, State: Westfield, MA
Major: Organizational Communication
Internship Sponsor: Worcester Business Journal (WBJ)
- Plan, organize, and promote Worcester Business Journal events
- Organize sponsorships and guest registration
- Maintain three social media accounts
- Research of potential honorees and companies for WBJ events
The Worcester Business Journal is the leading source in central Massachusetts for business news through online and print publications. As well as providing the most trusted business news, the WBJ also sponsors many events throughout the year to celebrate successes in the business community. These events provide excellent networking opportunities in business.
As a marketing and events intern, the skills I have learned as an organizational communication major have helped me in many aspects of my work. Some of my time is spent preparing for the next event by organizing and registering attendees and sponsors and their materials in a Microsoft Excel database. In the weeks before each event I write many social media posts to Twitter, Facebook, and LinkedIn to stimulate interest and to remind last minute attendees to register. I also work at the events and have made many networking contacts.
Assisting in the marketing and planning of events and working as part of a cross-functional team has given me an appreciation and understanding of a career in the event planning industry. The mix of the planning work, combined with the social aspects of events, has been the perfect fit for me and has opened my eyes to a career field I had not previously considered.
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