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October 8, 2013

Camille Auger: Worcester Sharks (AHL)
Interning with the Worcester Sharks.

Interning with the Worcester Sharks.


Name: Camille Auger

From: Kennebunk, Maine

Major: Organizational Communication

Minor: Marketing

Internship: Worcester Sharks (AHL)


Primary Responsibilities:

  •  Compare the Worcester Sharks community programs with other AHL community programs
  • Propose and develop new community events
  • Update fan data on excel worksheets after events
  • Assist the Marketing Department with promotional campaigns
  • Work at Worcester Sharks events


Blog Entry:


The Worcester Sharks are a professional hockey franchise located in the DCU Center in downtown Worcester. Every employee, from player to office worker, works at a fast pace in a team-orientated organization devoted to creating an efficient, comfortable work environment. Theoffice staff is devoted to enhancing ticket sales and creating a positive impact on the Worcester community.


As a marketing intern with the Worcester Sharks, my favorite experience has been conducting research about how the Worcester Sharks contribute to the community. A few of their annual events include “Reading is Cool” and the “Sharks Street Brigade”. Both of these events involve getting youth involved in education and sports. I had the opportunity to work at the Kids Club event where I helped young children learn basic hockey skills and become a part of the Sharks Kids Club.


As I gather research on what other teams do in the AHL to enhance their local communities, I am proposing ideas to develop an annual golf tournament to raise money for charity as well as hospital visits by our team mascot, Finz, to young children suffering with cancer. I greatly appreciate working in the area of community programming.


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