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May 3, 2013

Maura Newey: RDW Group
Interning with RDW Group

Interning with RDW Group

 

Name: Maura Newey
Hometown: Maynard, MA
Major: Marketing
Minor: Writing
Internship Sponsor: RDW Group

 

Primary Responsibilities:

  • Conduct background research for clients such as the Higgins Armory, Reliant Medical Group and Worcester Art Museum.
  • Participate in internal and client meetings.
  • Work with clients to draft and revise news and event releases.
  • Track and analyze media placements.
  • Compose media lists for releases and events.
  • Conduct research for client media outreach.

Blog Entry:
RDW Group is an integrated communications firm with offices in Worcester, Boston and Providence, RI.  They serve a wide variety of  clients ranging from healthcare and higher education to financial services and energy. All of the work that RDW Group performs embodies their “ Think, Work, Win” motto.

 

As an intern in the Worcester office, I have had the opportunity to work with the Higgins Armory, Worcester Art Museum and Reliant Medical Group.  I have written many press releases for events sponsored by Higgins Armory Museum. I also wrote press releases about new doctors joining the practice at Reliant Medical Group. In addition, I have also worked with media sources tracking software to  analyze media placements for the Worcester Art Museum. 

 

I have applied concepts that I learned in my Public Relations class, such as composing media lists and writing press releases. I have heard concepts from my Marketing on the Internet class being referenced in the meetings I have attended.

 

My time as an intern at RDW Group has showed me all of the operational aspects of a communications business. This internship has also helped me realize that I am interested in pursuing a career in public relations or advertising.

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