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April 12, 2013

Caitlin Sewall: American Diabetes Association
Interning with the American Diabetes Association

Interning with the American Diabetes Association


Name: Caitlin Sewall      
Hometown/State: Portsmouth, RI
Major: International Business
Minor: Italian Studies
Internship Sponsor: American Diabetes Association


Primary Responsibilities: I am the Special Events/Communications intern for the Kennebunks Tour de Cure, a cycling ride to raise money for diabetes. My responsibilities are to:

  • Collect/Solicit in-kind donations for day-of-event
  • Create, develop, and implement marketing materials and mailings
  • Aid in participant/volunteer cultivation initiatives
  • Assist with media outreach
  • Respond to cyclist and volunteer inquiries via phone, email and mail
  • Assist with ongoing social media strategy and content


The American Diabetes Association is a non-profit organization whose mission is to “prevent and cure diabetes and to improve the lives of all people affected by diabetes”. As a Special Events/Communications intern, I am fulfilling this mission by planning the Kennebunks Tour de Cure, a cycling event with  proceeds directly for raising money for research to ultimately cure diabetes.


As an intern in special events at a non-profit organization I wear many hats. In a given day, I am working on a variety of tasks, including: volunteer recruitment, rider recruitment, route logistics, calling for in-kind donations, insurance waivers, food/supply donations and much more. I use my business, computer science, marketing, and communication skills every day when contacting prospective riders, donors, and businesses and compiling a database using excel spreadsheets.


The skill I have most  improved in is communicating professionally. Whether it be in person, on the phone, or through e-mail, strong communication skills are necessary in all facets of life. Making hundreds of cold calls has allowed me to be a quick-change artist on the phone, and enabled me to respond appropriately to all situations that I encounter.


This internship has provided me with valuable experience for entering the work force. I have learned how challenging it is to plan an event, especially with a very small budget, and I have acquired a profound appreciation for the employees and volunteers who have dedicated themselves to this incredible mission.

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