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May 3, 2013

Maura Newey: RDW Group
Interning with RDW Group

Interning with RDW Group


Name: Maura Newey
Hometown: Maynard, MA
Major: Marketing
Minor: Writing
Internship Sponsor: RDW Group


Primary Responsibilities:

  • Conduct background research for clients such as the Higgins Armory, Reliant Medical Group and Worcester Art Museum.
  • Participate in internal and client meetings.
  • Work with clients to draft and revise news and event releases.
  • Track and analyze media placements.
  • Compose media lists for releases and events.
  • Conduct research for client media outreach.

Blog Entry:
RDW Group is an integrated communications firm with offices in Worcester, Boston and Providence, RI.  They serve a wide variety of  clients ranging from healthcare and higher education to financial services and energy. All of the work that RDW Group performs embodies their “ Think, Work, Win” motto.


As an intern in the Worcester office, I have had the opportunity to work with the Higgins Armory, Worcester Art Museum and Reliant Medical Group.  I have written many press releases for events sponsored by Higgins Armory Museum. I also wrote press releases about new doctors joining the practice at Reliant Medical Group. In addition, I have also worked with media sources tracking software to  analyze media placements for the Worcester Art Museum. 


I have applied concepts that I learned in my Public Relations class, such as composing media lists and writing press releases. I have heard concepts from my Marketing on the Internet class being referenced in the meetings I have attended.


My time as an intern at RDW Group has showed me all of the operational aspects of a communications business. This internship has also helped me realize that I am interested in pursuing a career in public relations or advertising.

May 1, 2013

Natalie Kaschuluk: Living HIPP/HIPP Enterprises

Interning with Living HIPP/ HIPP Enterprises


Name: Natalie Kaschuluk
Hometown, State: Nantucket, MA
Major: Organizational Communication
Minor: Marketing
Internship Sponsor: Living HIPP/ HIPP Enterprises

Primary Responsibilities:

  • Booking interviews with television and radio media sources for Living HIPP
  • Promoting written coverage of Living HIPP
  • Promoting Living Hipp and brand on social media 
  • Researching and revising upcoming book for teens 

Blog Entry:
Pam Guyer, my internship sponsor, is a successful keynote speaker, author, entrepreneur and lifestyle expert. She has 20 years of experience in leadership development, training, and life/business coaching. In her new book, Living HIPP: Happy, Inspired, Passionate, and Peaceful, she encourages women to take control of their time, energy, and mindset to own their lives. Pam’s purpose is to inspire millions of women, teens and girls to live their HIPP life.


As an intern for Pam, I have had the opportunity to work side-by-side with her to help market her book, and to also learn all that she has to offer in business and in life.  I am applying the skills that I have acquired in my Organizational Communication major to write and speak effectively about this book, and the vision that Pam has for the world. Working with Pam has inspired me to find my true passion in life, which is to help others. After graduation, I would like to be a motivational speaker and help women change their lives. 


This internship has offered me more than I could have imagined. The mentoring that I have received from Pam has been life changing. The quality of this hands-on experience with an amazing woman has made me realize that I have so much to offer and can truly make a difference.