At the Central Massachussetts Convention Center and Visitors Bureau
Name: Laurie Hardy
Hometown, State: Norwood, Massachusetts
Internship sponsor: Central Massachusetts Convention Center and Visitors Bureau (CMCVB)
As an intern at CMCVB my primary responsibilities include: Marketing and promoting Central Massachusetts as the ideal tourist destination, establishing and maintaining relationships with and among businesses of Central Massachusetts, and supporting the businesses of Central Massachusetts by:
- Coordinating networking events and informational seminars
- Providing affordable advertising opportunities
As an intern at the Central Massachusetts Visitors Bureau, I have encountered many situations where I have needed to effectively communicate with fellow employees and clients. Recently, I was assigned the task of selling advertising packages to clients. In order to make a successful sale, I needed to develop a strong, concise, sales pitch that encompassed all of CMCVB’s advertising benefits. Although sales are tough in this economy, I was able to interest many of our members in purchasing advertising packages. I left my day at CMCVB feeling a strong sense of my achievement.
This sense of achievement furthered my interest in sales and made me feel confident in pursuing a career in a competitive sales environment. Through my internship experience, I have learned that a strong work ethic, determination, and communication skills are essential to be successful in not only sales, but in any career path I choose to pursue.
Interning for Panicshower.com
Name: Matthew Garlin
Hometown: Beverly, MA
Major: Organizational Communications
Internship Sponsor: Panicshower.com
Panicshower.com is an online film production company which was founded by an Assumption graduate. I have drafted a new mission statement to focus the company. I have also written numerous press releases and targeted them to various media channels to help publicize the company. I am working to build interest in the film company here at Assumption and to develop a constituency base.
Working as a publicist for an online film company, I have learned what it takes to really make it in any kind of career field. I have found that it’s not as easy as I figured. It required me to be on my game and know what I want and need to do. I have found that I can’t just do adequate work and that it will be approved. One of those moments came when I got my press release back and was told to rewrite it. I find that I have more understanding, as well as knowledge, about who I have to be if I want to pursue a career as a publicist.
At the Aflac office
Name: Tim Asselin
Hometown: Springfield, MA
Major: Business Management
Internship Sponsor: Aflac
Roles and Responsibilities:
To provide a basic understanding of Aflac insurance products to potential customers and to market these products. I am responsible for: identifying potential business clients, establishing a sales plan and conducting sales presentations. I will also prepare for the accident, life, and health insurance license in the Commonwealth of Massachusetts.
At Aflac, I have been introduced to a whole new experience. I have been able to take the knowledge I have learned in my Marketing on the Internet course here at Assumption and transfer these skills to my internship. I have been able to use strategies such as targeted e-marketing to find and reach new potential customers. My internship is a real world experience that complements my classroom experience.
I am viewed as an employee in the office; my workload is very similar to sales associates. Everyone in the office is very nice and more than willing to assist me.
At the Assumption College Public Affairs office
Name: Michael Smith
Hometown: Worcester, MA
Internship Sponsor: Assumption College Public Affairs Office
At the Office of Public Affairs, I am responsible for researching and writing articles, profiles and press releases for the Assumption website and magazine. This job also requires me to interview fellow students, faculty and alumni, as well as coordinate various projects and events that take place around campus and in the Worcester community.
This internship at the Office of Public Affairs has been a great way to gain hands-on experience and actually apply class concepts outside of the classroom. As a management major and mathematics minor, I am now getting a chance to also develop my English, writing and communication abilities. Communication skills learned during my marketing and management classes have allowed me to conduct meaningful interviews with fellow students and faculty, and to keep the audience interested and attentive when speaking. These skills also have allowed me to clearly define the target audience, and to write articles/profiles for publication with clarity and conciseness, making every single word valuable.
It is not about just getting through my day of work; my internship is valuable because it allows me to diversify myself and become flexible. I look forward to my internship because there are so many beneficial skills that I take away from the experience.
At the Worcester Regional Chamber of Commerce office
Name: Nathan Wakefield
Hometown: Walpole, MA
Internship Sponsor: Worcester Regional Chamber of Commerce
Roles and Responsibilities:
As a marketing and communication intern at the Worcester Regional Chamber of Commerce, my responsibilities include: writing, editing, and designing press releases, blast emails, website spotlights, newsletters, fliers, programs, brochures, the membership directory, and other miscellaneous materials. I continually update the chamber website, Twitter, and Facebook pages. I have also been responsible for conducting a telemarketing survey designed to stretch the reach and improve the functions of the chamber.
While working with the Worcester Regional Chamber of Commerce, I have seen first hand what being a marketing and communications professional entails. There are many tasks and projects (listed above) and I have been given a lot of autonomy and responsibility.
I have been able to use knowledge I have learned in marketing management, public relations, business research, and communication courses to complete my job assignments and to develop relationships with Worcester business professionals and the wider business communities.
This internship is an added dimension of my Assumption College education which will continue to mold me into a successful business professional.
At the Hanover Theatre office
Name: Julie Morrison
Hometown: Wellesley, MA
Internship Sponsor: The Hanover Theatre for the Performing Arts
Roles and Responsibilities:
As an intern in the Marketing Department at The Hanover Theatre, my responsibilities include: distributing promotional materials; coordinating media advertising placements; updating the website and social media accounts; fostering positive relationships with local businesses such as restaurant owners and advertisers; customizing online marketing and PR checklists for each new show; drafting press releases; tracking advertising and marketing expenses; gathering and filing information for marketing settlements; answering frequently asked questions and issues via email and phone contact; researching potential businesses for added advertisement; and coordinating continued progress on ongoing projects with other interns.
As a marketing intern with the Hanover Theatre, I am gaining insight into the marketing side of theater performances and all of the background work that goes into making a theatre of this caliber work. The Hanover Theatre is a fast-paced environment with a small staff who work to make sure that each day at the Hanover presents us with new challenges.
As an English major, I have a strong background in writing and performance, so my skill set is used effectively in the drafting of press releases and articles. Recently, I updated the Hanover Theatre’s website to be more user-friendly and cohesive with the goal of boosting the site’s visitor count.
This internship is a great opportunity to learn every aspect of working for a theater organization, as well as a great way to meet new people and become involved in the Central Massachusetts community.