May 3, 2013
 Interning with RDW Group
Name: Maura Newey
Hometown: Maynard, MA
Major: Marketing
Minor: Writing
Internship Sponsor: RDW Group
Primary Responsibilities:
- Conduct background research for clients such as the Higgins Armory, Reliant Medical Group and Worcester Art Museum.
- Participate in internal and client meetings.
- Work with clients to draft and revise news and event releases.
- Track and analyze media placements.
- Compose media lists for releases and events.
- Conduct research for client media outreach.
Blog Entry:
RDW Group is an integrated communications firm with offices in Worcester, Boston and Providence, RI. They serve a wide variety of clients ranging from healthcare and higher education to financial services and energy. All of the work that RDW Group performs embodies their “ Think, Work, Win” motto.
As an intern in the Worcester office, I have had the opportunity to work with the Higgins Armory, Worcester Art Museum and Reliant Medical Group. I have written many press releases for events sponsored by Higgins Armory Museum. I also wrote press releases about new doctors joining the practice at Reliant Medical Group. In addition, I have also worked with media sources tracking software to analyze media placements for the Worcester Art Museum.
I have applied concepts that I learned in my Public Relations class, such as composing media lists and writing press releases. I have heard concepts from my Marketing on the Internet class being referenced in the meetings I have attended.
My time as an intern at RDW Group has showed me all of the operational aspects of a communications business. This internship has also helped me realize that I am interested in pursuing a career in public relations or advertising.
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May 1, 2013
 Interning with Living HIPP/ HIPP Enterprises
Name: Natalie Kaschuluk
Hometown, State: Nantucket, MA
Major: Organizational Communication
Minor: Marketing
Internship Sponsor: Living HIPP/ HIPP Enterprises
Primary Responsibilities:
- Booking interviews with television and radio media sources for Living HIPP
- Promoting written coverage of Living HIPP
- Promoting Living Hipp and brand on social media
- Researching and revising upcoming book for teens
Blog Entry:
Pam Guyer, my internship sponsor, is a successful keynote speaker, author, entrepreneur and lifestyle expert. She has 20 years of experience in leadership development, training, and life/business coaching. In her new book, Living HIPP: Happy, Inspired, Passionate, and Peaceful, she encourages women to take control of their time, energy, and mindset to own their lives. Pam’s purpose is to inspire millions of women, teens and girls to live their HIPP life.
As an intern for Pam, I have had the opportunity to work side-by-side with her to help market her book, and to also learn all that she has to offer in business and in life. I am applying the skills that I have acquired in my Organizational Communication major to write and speak effectively about this book, and the vision that Pam has for the world. Working with Pam has inspired me to find my true passion in life, which is to help others. After graduation, I would like to be a motivational speaker and help women change their lives.
This internship has offered me more than I could have imagined. The mentoring that I have received from Pam has been life changing. The quality of this hands-on experience with an amazing woman has made me realize that I have so much to offer and can truly make a difference.
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April 22, 2013
 Interning with Brookfield Renewable Energy Group
Name: Connor MacNeil
Hometown: Wayland, MA
Major: Marketing and International Business
Internship Sponsor: Brookfield Renewable Energy Group
Primary Responsibilities:
- Assembled a daily media report for internal stakeholders
- Developed enhancements for Brookfield’s internal internet database
- Organized and updated Brookfield’s hydroelectric asset data
Blog Entry:
Brookfield Renewable Energy Partners is a publicly traded, non-profit organization that owns and operates over 100 hydroelectric facilities and wind turbines in the United States, Brazil and Canada. As a member of a successful international organization, I witnessed first-hand the unique and relevant cultural differences that occur in the workplace. As an International Business major, I applied my classroom knowledge to these issues, gained an understanding for how and why they occur and handled them accordingly.
As a communications intern, I was exposed to various channels and varieties of inter-organizational communications. This was an eye- opening experience because I never realized the immense amount of information that must be internally transmitted in order for a company to function properly. Although Brookfield rarely utilizes consumer marketing, I was able to apply my learned marketing skills on internal media drafts, asset fact sheets and various data reports.
My internship at Brookfield was an amazing experience and further confirmed my aspirations to pursue a career path in the renewable energy sector. Brookfield has provided me with a great foundation as I enter graduate school in pursuit of my MBA in Sustainable Enterprise. I hope to someday undertake a business venture of my own and apply the valuable knowledge that I have learned during my semester with Brookfield Renewable Energy Group.
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 Interning with the Worcester Sharks
Name: Sarah Bevins
Hometown: Northford, Connecticut
Major: Marketing and Organizational Communications
Internship Sponsor: Worcester Sharks (AHL)
Primary Responsibilities:
- Promote upcoming events on social media websites
- Assist the Marketing Department with promotional campaigns
- Research marketing tools to raise awareness and interest in the Sharks organization
- Update the Sharks website
Blog Entry:
As a marketing intern with the Worcester Sharks, I experienced and learned how a professional sport franchise operates. The Worcester Sharks is a fast-paced and friendly environment. I have worked in multiple departments and have helped with projects and preparations for home game operations. My classes, such as Interpersonal Communication and International Communication, have prepared me to communicate effectively to be successful in this position.
My designated role during every home game was to be the MC assistant. This is an in-game promotional job that entails making sure our in-game promoter is where he/she needs to be at certain times. This consists of a lot of running around the concourse because I had to pick out contestants for promotions during the game, make sure to keep constant communication with the camera crew, and make sure the MC is on time to the promotions. This job was definitely my favorite part of the internship and made me realize I may want to pursue a possible career in sports marketing.
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 Interning with Plansee USA
Name: Joanne Ferullo
Hometown, State: Franklin, MA
Major: Accounting
Internship Sponsor: Plansee USA
Primary Responsibilities:
- Review and update intercompany transfer price documentation incorporating Thomson Reuters comparable company data and complete contract documentation supporting intercompany transactions
- Manage fixed asset records by reconciling physical documentation with electronic ledger and scanning each asset record to its own file (approx. 200 assets)
- Itemize asset additions and disposals calculating gains or losses on disposals
- Tie-out numbers to G/L account balances
Blog Entry:
Plansee USA engages in the machining, fabricating, and selling/distributing of refractory metals and refractory metal products, and transforms semi-finished products into components ready for installation, including everything from small parts for X-ray tubes to ready-assembled hot zones for high-temperature furnaces. They work with the latest high-tech equipment to create new and improved cost-effective products with the best designs. Throughout my internship, I have become acquainted with Plansee’s assets as well as their processes for organizing, maintaining and valuing them.
While studying the intercompany transfer price documentation, I analyze Plansee’s arm’s length price, their functions and risks analysis, and other concepts, which have been discussed in my accounting courses. Throughout my analysis of Plansee’s asset documents, I have learned about the many components that go into each asset record and of all the equipment needed to satisfy the business. Because of classes which I have taken, such as Intermediate Accounting and Cost Accounting, I am able to better comprehend the documents and valuations.
Between updating documents and classifying and arranging others, I have developed expertise in my Excel skills as well as advanced my experience with the many features of Microsoft Word, such as the side-by-side document review. I have learned to adapt to a working environment and become my own leader in the projects assigned to me.
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April 16, 2013
 Interning at the Worcester Business Journal (WBJ) Name: Megan Flanagan
Hometown: East Longmeadow, MA
Major: English, with a concentration in writing and mass communications
Minor: Education
Internship: Worcester Business Journal (WBJ)
Primary Responsibilities:
My internship responsibilities are to:
- Write articles for online and print publication
- Organize and publish social media through HootSuite platform
- Edit articles using AP Style
- Conduct research on towns, hotels, banquet facilities, and golf courses in the Central Massachusetts area
- Organize research and data in Excel sheets
Blog Entry:
As an editorial intern at the Worcester Business Journal, I am contributing to the editorial process of a small communications business that has a strong reputation within the Worcester community. I am using my editing and mass communication skills that I have learned in my English major coursework.
Interning at the WBJ on “press day” allows me to see the mechanics behind how a publication runs, especially in the fast-paced procedure of publication deadlines. Along with a small team of staff members, I am exposed to a culture where everyone has a lot of responsibility. Teamwork, as well as individual accomplishment, is a large component of the day-to-day process at the WBJ.
My journalism, business and technical writing, and marketing courses have prepared me for my internship with the WBJ. I use my interviewing techniques and AP Style writing skills that I learned in my journalism class on a daily basis when conducting interviews with local businesses. My computer science – business applications class taught me how to organize research data by using Excel.
This internship with the Worcester Business Journal has prepared me to look for a career in the field of writing and mass communications.
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April 12, 2013
 Interning with the American Diabetes Association
Name: Caitlin Sewall
Hometown/State: Portsmouth, RI
Major: International Business
Minor: Italian Studies
Internship Sponsor: American Diabetes Association
Primary Responsibilities: I am the Special Events/Communications intern for the Kennebunks Tour de Cure, a cycling ride to raise money for diabetes. My responsibilities are to:
- Collect/Solicit in-kind donations for day-of-event
- Create, develop, and implement marketing materials and mailings
- Aid in participant/volunteer cultivation initiatives
- Assist with media outreach
- Respond to cyclist and volunteer inquiries via phone, email and mail
- Assist with ongoing social media strategy and content
Blog:
The American Diabetes Association is a non-profit organization whose mission is to “prevent and cure diabetes and to improve the lives of all people affected by diabetes”. As a Special Events/Communications intern, I am fulfilling this mission by planning the Kennebunks Tour de Cure, a cycling event with proceeds directly for raising money for research to ultimately cure diabetes.
As an intern in special events at a non-profit organization I wear many hats. In a given day, I am working on a variety of tasks, including: volunteer recruitment, rider recruitment, route logistics, calling for in-kind donations, insurance waivers, food/supply donations and much more. I use my business, computer science, marketing, and communication skills every day when contacting prospective riders, donors, and businesses and compiling a database using excel spreadsheets.
The skill I have most improved in is communicating professionally. Whether it be in person, on the phone, or through e-mail, strong communication skills are necessary in all facets of life. Making hundreds of cold calls has allowed me to be a quick-change artist on the phone, and enabled me to respond appropriately to all situations that I encounter.
This internship has provided me with valuable experience for entering the work force. I have learned how challenging it is to plan an event, especially with a very small budget, and I have acquired a profound appreciation for the employees and volunteers who have dedicated themselves to this incredible mission.
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 Interning with United Way of Central Massachusetts (UWCM)
Name: Trae Alston-Swan
Hometown, State: East Hartford, CT
Major: Organizational Communication
Internship Sponsor: United Way of Central Massachusetts (UWCM
Primary Responsibilities: As a marketing intern at UWCM, my responsibilities include:
- Assisting the Marketing Department in working cross-functionally on the creation of donor, agency, and staff profiles.
- Writing short stories and project descriptions that will be used in both electronic and print media.
Blog Entry:
United Way of Central Massachusetts (UWCM) is the local branch of the nationally known non-profit organization, the United Way. The mission of UWCM is to connect people and resources to improve the quality of life in the community. We do this by investing in educational opportunities, supporting families, and building healthy communities. As an organizational communication major, I use my written and oral communication skills to help fulfill this mission.
UWCM is a small branch, which forces employees to become quick-change artists and perform varied tasks. My primary tasks are marketing assignments: writing press releases, writing stories, updating social media sites with events and program dates, and more. Interning at UWCM also allows me to wear a different hat and go out into the community. My supervisor, along with other employees, frequently go on site-visits to speak with non-profit organizations about what their programs offer to the Worcester and/or Central Massachusetts community. Recently, went on two site visits and communicated with external constituents who want/need United Way funding.
Interning at UWCM has increased my interest in working at a not-for-profit organization. I believe that everyone should have access to resources that enable them to lead a good life. I am helping to improve the community by using my oral and written communication skills I learned in classes such as Strategic Managerial Communication, Communication Theory, and Argument and Persuasion.
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April 10, 2013
 Interning with Genzyme Corporation
Name: Matt Harris
Hometown: Newton, MA
Major: Organizational Communication
Internship Sponsor: Genzyme Corporation, Corporate Communications
Primary Responsibilities:
- Planning events and strategic communications to raise awareness about rare diseases
- Composing a blog posted on “Inside Genzyme” about Rare Disease Day
- Creating a “Who’s Who” Directory of Genzyme’s Global Team to be used as a reference book for the 2013 Annual Genzyme Global Communications Networking meeting
Blog Entry:
Genzyme Corporation is one of the world’s leading biotech companies with nearly 10,000 employees around the globe. Based out of Cambridge, Massachusetts, the firm has a sharp focus on finding cures for rare genetic diseases. Genzyme is currently serving patients in more the 100 countries.
As an intern on the corporate communications team, I have found that the scope of each of my projects has required extensive interaction within the Genzyme community. For example, I worked on a blog to be published on the company intranet to raise awareness about Genzyme’s annual Rare Disease Day. It has been very exciting to see that there is a direct correlation between the skills that I have learned in my Business and Technical Writing and Graphic Design class and my work at Genzyme.
This internship with Genzyme has been a great opportunity to learn in a business setting, while being able to add value to such an innovative company.
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April 5, 2013
 Interning in the Assumption College Admissions Office
Name: Cortney Lima
Hometown, State: Pawtucket, Rhode Island
Major: Mathematics
Minor: Education
Internship Sponsor: The Admissions Office, Assumption College
Primary Responsibilities:
- Assist the Director of Admissions and the Associate Director for Enrollment Management on yield activities in their territories
- Prepare and read college applications and provide personal assessment on candidates
- Travel to participate in high school visits, fairs, and presentations
- Contact prospective students and accepted students through email and personalized note cards
Blog Entry:
The Admissions Office is the first place many juniors, seniors, and even sophomores, from high school across the many territories of America see when making their first visit to campus. First impressions, communication and presentation skills are vital to making every student’s visit a memorable and impressive one. Choosing one’s “dream college” is very stressful and it is the job of Assumption’s admissions counselors to make the choice easier and to diminish the stress. As an intern, I strive to make this possible for every student by contributing to the tasks that involve reading applications, gearing up for our two Accepted Students Day, and as well as offering a welcoming smile to all our Greyhound for a Day students.
I have found my niche through this internship. I have expanded my interpersonal and representation leadership skills that I acquired through my education classes which taught me how to effectively present and communicate. At our Early Action Accepted Students Day, I welcomed families as they made their way through the snow. I was also able to make a farther connection than just reading a name and information on an application. I was able to meet and speak with students who are outstanding leaders, athletes, musicians, and others who have pulled through difficult life struggles.
Learning something new is always part of my day at the Admissions Office. I have learned new technical skills, as well as to express my innate qualities that allow me to pursue my interest in a career in a successful higher education setting.
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