Advertising for the Lyceum Events
Advertising for Lyceum events took place in a variety of ways.
Below is a few suggestions for a successful advertisement.
1. Newspapers- "Use the newspaper liberally and pay for
their use. The man who earns his daily bread by running a newspaper
does not run soap advertisements for free... Use a liberal amount
of advertising space, and he will gladly print all the interesting
write-ups and news items you furnish him. To give the course sufficient
publicity the Lyceum in all its various phases should be kept
before the public year around, not in a forced, paid-for sort
of way, but in an interesting, enlightening manner...The public
should become interested in knowing who and what is to be heard
on next year's Lyceum course" (Who's
Who in the Lyceum? 44-45).
2. Large display advertisement- "...have them set in
bold type, running across the entire page, under a conspicuous
heading, discussing only one attraction in each article."
Put the advertisement "on a large cardboard mat, 30x40 inches...in
various colors at a furniture store" (Who's Who in the
3. Other kinds of advertising techniques- "A few days
before the appearance of each attraction put up the lithographs
or window cards of the attraction...on these lithographs print
the date and hour of the performance, the price of single admission,
also the price of season tickets...Post these lithographs, or
cards, as conspicuously as possible, saving a few to be used on
the day of the performance" (48). "Arrange eight, ten,
or twenty lithographs of the same attraction in a well-proportioned
group on a conspicuous billboard, leaving narrow, uniform spaces
between them, and a space in the center of the group for one large,
conspicuous date sheet... On the day that the attraction is to
arrive, place on the street corners, in front of hotels, and in
as many places as possible, small bulletin boards on which is
pasted a lithograph of the attraction to appear that evening...
Offer prizes to high school pupils for the best write-ups of the
attractions as they come along" (49).
"Next to the importance of putting up attractive display
advertising before an attraction comes is the importance of tearing
it down after that attraction is gone. An uncleared table spoils
the appetite for the next meal" (Who's Who in the Lyceum,
The Man Who Made the Lyceum Popular
Josiah Holbrook was the
man responsible for bringing the idea of the Lyceum to America.
The first Lyceum that was established in America was the founded
in Worcester County's Millbury, Massachusetts.